Design
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Turn Your Customers into Brand Advocates
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A brand advocate is a customer or person who talks favourably about your brand or product and passes on positive word-of-mouth messages about the brand to other people. Brand advocates are great as they build your brand and business, attracting new customers, leading to an increase in sales and revenue. In the marketing world, it’s…
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5 Signs that You Need a New Logo
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A good logo can have a big impact on your business. Sometimes companies get it right the first time (think Nike) and never have to revisit their logo. But more often than not, a logo has to be tweaked or adjusted to keep up with shifts and changes in your business. This is especially true for…
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Brio’s Best Practices for Typography in Digital Design
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Typography plays a significant role in communication through websites or mobile apps to establish a clear connection with users. Good typography makes the act of reading easy, while poor typography turns users off. With this in mind, we’ve come up with a simple list of commandments when designing for digital, to make your content as user-friendly…
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Beyond the Brief: Alleviate Insurance
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We had a lot of fun designing some new branding and collateral for our client Alleviate recently. Alleviate offer insurance for entrepreneurs, so not only is there an element of risk implicit, it’s actually encouraged. Coming from an entrepreneurial background themselves, Alleviate champion calculating – not eliminating – risk. As a Jester archetype brand, Alleviate has…
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Designing for User Experience: Love Letters From the Studio
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Brio’s junior designer Clarissa fills us in on the value of User Experience Design. It’s no longer enough to start a Wix site, throw your company’s logo up, and call it a day. Simply having a web presence is no longer as important as user experience, and that’s where UX design comes in. The growing…
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Brio wins Silver and Gold!
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Brio Group has won a Silver and Gold Award at this year’s Australiasian Reporting Awards (ARA) for our work on the Brisbane City Council (BCC) and Lockyer Valley Regional Council (LVRC) 2013-2014 annual reports. LVRC was the only Council in Queensland to win a Gold Award for their annual report this year and we couldn’t…
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Responsive Brands
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The impact on culture and communication with the advent of digital spaces is undeniable. Not only do we now consume material in multiple ways, we now have the autonomy to choose when and why. With these choices comes the hard task of communicating brands in an effective way knowing that these options are growing every year.…
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You need a Copywriter
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Seeking followers on social media? Preparing an advertisement? Drafting content for your website? You should consider the services of a copywriter. Copywriting might be a relatively foreign concept to some, unless you’re Don Draper, or have a history of working with creative agencies. None the less, copywriting is an essential part of every marketing strategy.…
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Free fonts we love
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Font selection is a huge part of graphic design, and picking a suitable font for a project is paramount. It also helps if you have a handy reference point of fonts, and that those fonts are available for use. We love a free font as much as the next designer, so as a little treat we…