Contact Us

Employee Branding

  • Employer Branding – how Virgin added ‘Virginess’ to Virgin Active

    —

    by

    Belinda Vesey-Brown

    I love employer branding and when done well it can revolutionise Government Departments, large and even small businesses. Always on the look out for businesses doing this well, I was excited to find this fantastic presentation by Elaine J0bson, where she shares the principles on how Virgin successfully took the old Health and Raquet club brand and…

  • Using LinkedIn for Recruiting

    —

    by

    Belinda Vesey-Brown

    If used to its full potential, LinkedIn can be a powerful tool in your recruiting process. If you’re not already using LinkedIn for your company, why not? Setting up a company page on LinkedIn allows another avenue for you to represent your company culture and employee brand. Once that presence is set up and running,…

  • Google, incentives and looking after your staff.

    —

    by

    Belinda Vesey-Brown

    Google is awesome. Not only do they supply us with endless amounts of information and social and communication tools, they also know how to look after their staff. One of the perks of working at Google is their healthcare plan, which includes on-site medical staff. If a team member feels unwell whilst at work, he…