Five Minute Reads
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Turn Your Customers into Brand Advocates
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A brand advocate is a customer or person who talks favourably about your brand or product and passes on positive word-of-mouth messages about the brand to other people. Brand advocates are great as they build your brand and business, attracting new customers, leading to an increase in sales and revenue. In the marketing world, it’s…
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Beyond the Brief: Alleviate Insurance
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We had a lot of fun designing some new branding and collateral for our client Alleviate recently. Alleviate offer insurance for entrepreneurs, so not only is there an element of risk implicit, it’s actually encouraged. Coming from an entrepreneurial background themselves, Alleviate champion calculating – not eliminating – risk. As a Jester archetype brand, Alleviate has…
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Sharon Wood’s Emgoddess Empire
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In the immortal words of Big Kev, we’re excited. We truly love what we do, and nothing gets us going more than meeting clients whose work we’re really excited about. We’ve been known to scare clients with the scale of our ideas and goals for them, but often our visions of grandeur open up possibilities…
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Gary Vaynerchuk @ Business Squared
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Always looking for opportunities to broaden our minds, we jumped at the chance to see Gary Vaynerchuk speak at the Business Squared event this week. The “serial entrepreneur” and four time NYT bestselling author honed in on social media, maximising our investments therein, and the way we’re consuming media today. Here are our major takeaways…
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Arts, Crafts, and Fashion, Oh My: We Love Finders Keepers!
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Oh boy, oh boy, oh boy! Summer’s coming around again, and do you know what that means? No, not heat-induced eczema. The Finders Keepers market is on again! It should come as no surprise that we at Brio Group have a soft spot for independent designers, local artisans and those brimming with the entrepreneurial spirit. How…