Contact Us

gamification

  • Everyone loves winning: how Rydges used gamification to double sales

    Everyone loves winning: how Rydges used gamification to double sales

    —

    by

    Belinda Vesey-Brown

    BRW reporter Ben Hurley writes this story below that supports what I have been saying about the role a clever use of game ideas and techniques can do to intrinsically motivate an audience. Good on Rydges, this is great example of Gamification. Hotels and resorts group Rydges have extended a campaign using retail gamification start-up,…

  • Change a behaviour using Gamification

    Change a behaviour using Gamification

    —

    by

    Belinda Vesey-Brown

    Since completing my 10 week Gamification course at the end of 2012, I have been tuning into ways we can start to shape the behaviours of the community for the better. Gamification is not a concept I can explain in just a few sentences so I wanted to take the time in this blog post to…

  • Gamification in the future?

    Gamification in the future?

    —

    by

    Belinda Vesey-Brown

    I recently did a 10 week Gamification course and right at the end of the course we discussed this video that shows an interesting and a little scary insight into how Games could be integrated into our lives in the future. We already have easy access to considerable amounts of information on people that if…

  • The Future according to Mike Walsh

    —

    by

    Belinda Vesey-Brown

    Mike Walsh, author of ‘Futuretainment’, presented at a recent AIMIA Brisbane event: “Yesterday the world changed. Now it is your turn” which I attended. For the one-hour session I felt Mike covered a lot of ground, but not once did I feel “overwhelmed” by the information being given to us. Working in an industry focused…

  • Gamification: How Games are Transforming Marketing

    —

    by

    Belinda Vesey-Brown

    Gamificiation: introducing the new buzz word for a marketing direction that takes cues from games.  Gamification in its basic form is introducing the mechanics of games and combining them with technology to deliver a unique brand experience for the consumer. These ideas are starting to be used by savvy marketers as some of the traditional…