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Viral Campaigns

  • Meerkat vs Periscope

    Meerkat vs Periscope

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    by

    Brio Group

    How do you communicate with your audience? If broadcasting a live video sounds like something for you, then it might be time to try Meerkat or Periscope. These two apps work on iOS devices through your Twitter account and stream a live broadcast of events, news or whatever tickles your audience’s fancy. Live streaming gives…

  • Dumb ways to Die – started as a viral campaign, but is so much more.

    Dumb ways to Die – started as a viral campaign, but is so much more.

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    by

    Belinda Vesey-Brown

    I think most of us would have seen or heard this campaign with a catchy tune called ‘Dumb Ways to Die’. It is all about safety around trains and has been extremely successful not just as a viral campaign but more importantly as a behavioural chance campaign. This is a fantastic case study around how…

  • Smell the Power with Old Spice

    Smell the Power with Old Spice

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    by

    Belinda Vesey-Brown

    Earlier this year Old Spice and Proctor and Gamble teamed up to create ads with cut through. Starting off with a peaceful setting presenting a cleaning product, the ad is hijacked by Old Spice’s Terry Crews, with a statement “Old Spice Body Spray is too powerful to stay in its own commercial!” This is where two…

  • When a viral video is not a viral video!

    When a viral video is not a viral video!

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    by

    Belinda Vesey-Brown

    This is new from navigation systems TomTom… a take off of some of the top videos that have gone viral this year… Does it work? or is it just a little too lame to go anywhere? I think it is a good attempt but don’t think it will get the cut through that TomTom may…

  • BMW M Presents: The Making of an M Print

    BMW M Presents: The Making of an M Print

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    by

    Belinda Vesey-Brown

    Unmatched performance meets another type of one-of-a-kind. Watch the BMW M6 Coupe race from 0 to 60 over paper to create unique autographs for M fans nationwide. Get a behind the scenes look at how Matt Mullins, Chief Driving Instructor of the BMW Performance Driving School, ink, and the BMW M6 Coupe created the M…

  • Putting the “FUN” back into theory

    Putting the “FUN” back into theory

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    by

    Belinda Vesey-Brown

    The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”.  They held a competition for people who had fun ways of encouraging good behaviour.  For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage exercise, ‘the world’s deepest bin’ to encourage people to properly…

  • Coca-Cola: Happiness Machine for Couples

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    by

    Tanya Heading

    For the past Valentine’s day, Coca-Cola installed special vending machines inside of the most crowded shopping malls in Istanbul. Those machines were designed just for couples and there was one way to get them working: people had to prove they’re indeed a couple. Just another way to use communication in advertising. Reference: C-Section. Yours in happiness,…

  • Your own private island hang-out with your mates

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    by

    Belinda Vesey-Brown

  • Memorable approach for a Serious Medical Issue

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    by

    Belinda Vesey-Brown

    http://youtu.be/U9aUEzVTFQo Rethink Breast Cancer uses a very funny online advertisement to promote a free app that helps woman check their breasts regularly for early signs of breast cancer. Aimed at a younger female audience, in an effort to prevent breast cancer, the ad uses humour and hot guys to firstly grab attention before going onto explain…