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Belinda Vesey-Brown

  • The Future according to Mike Walsh

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    Belinda Vesey-Brown

    Mike Walsh, author of ‘Futuretainment’, presented at a recent AIMIA Brisbane event: “Yesterday the world changed. Now it is your turn” which I attended. For the one-hour session I felt Mike covered a lot of ground, but not once did I feel “overwhelmed” by the information being given to us. Working in an industry focused…

  • Key lessons from Designing for Emotion

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    Belinda Vesey-Brown

    I recently read Aarron Walter’s book Designing for Emotion. Walter is the lead user experience designer for MailChimp where he is the chief responsible for making the online e-mail campaign program’s interfaces more human. As someone fascinated by the psychology of the things we do, I rushed through this book at an eager pace. My…

  • Jay-Z Decoded – Book Campaign with Bing Maps

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    Belinda Vesey-Brown

    As far as advertising campaigns go this is a great one. Highlighting the power of leverage using a celebrity, the public, technology and innovation. This is what I love about advertising in todays world – technology gives us creative freedom and allows us to interact with a brand in new and interesting ways. Yours in…

  • Monday TED Talk: A Robot That Flies Like A Bird

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    Belinda Vesey-Brown

    A robot that flies like a bird might leave you asking the question: “But what purpose will this serve?”. Ultimately, Festo (the company behind the SmartBird) says this technology could pave the way for efficiency in resource and energy consumption.    

  • Carlsberg Cinema Bikers Stunt

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    Belinda Vesey-Brown

    Carlsberg and advertising agency Duval Guillaume put together a brilliant viral commercial, by pulling a prank on unsuspecting movie goers. They filled a cinema with 148 of the baddest biker boys they could find and only left two seats left, smack bang in the middle. The reactions are priceless, as you will see, with some…

  • And the Melbourne Cup winner is…

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    Belinda Vesey-Brown

    The winner of the Myer Fashions on the Field ‘Design Award was Australian designer, Anthony Capon.

  • Healthy-Hungry Jack’s?!

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    Belinda Vesey-Brown

    In a move to gain some brand loyalty with today’s health conscious consumers, Hungry Jacks has released an exciting alternative to fries in your value meal…. vegetable sticks.  Yummy, tasty, vegetable sticks. Whilst it’s a great substitute to the 400 kilojoules usually consumed in a medium fries – it unfortunately doesn’t counteract the 4000 (!)…

  • Monday TED Talk: The rise of personal robots

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    Belinda Vesey-Brown

    The Brio team started the week with this TED Talk by Cynthia Breazeal on the rise of personal robots. The Associate Professor of Media Arts and Sciences at the Massachusetts Institute of Technology (MIT) founded the Media Lab’s Personal Robots Group. She says in her talk: “Robots touch something deeply human within us. And so…

  • Bodies Disappearing into Art

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    Belinda Vesey-Brown

    I am in awe of Emma Hack’s beautiful collection of works. There is just no end to this lady’s talent. She is a diverse multimedia artist, skin illustrator, make-up artist, hairdresser, stylist, photographer, sculptor and keynote speaker. Emma paints models’ bodies to blend in and contrast with backgrounds and then photographs the tableaux to create…