Belinda Vesey-Brown
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Building brands with Archetypes
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If you can build a story around your brand that you can tell at every touch point, your team, current customers and, importantly, future customers will have a clear idea as to what to expect from your product or service. Our strategic approach to brand development involves leveraging logic and emotion, tapping into how a person…
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Dumb ways to Die – started as a viral campaign, but is so much more.
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I think most of us would have seen or heard this campaign with a catchy tune called ‘Dumb Ways to Die’. It is all about safety around trains and has been extremely successful not just as a viral campaign but more importantly as a behavioural chance campaign. This is a fantastic case study around how…
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The future of understanding just who is your ‘true audience’ starts….now.
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I love the transparency of digital, ‘true’ audience data is the one thing that traditional media (no matter how much is invested in pre and post research) cannot deliver. Amscreen can now detect the age, gender and more of each person that views their Ad Platforms which are primarily environment based. If this type of true-data…
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Coke uses technology to create this powerful campaign
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I just found this fantastic new campaign from Coca-Cola. They have used technology is a way that brings together people in a really powerful way. In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative “Small World Machines” provided a…
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Everyone loves winning: how Rydges used gamification to double sales
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BRW reporter Ben Hurley writes this story below that supports what I have been saying about the role a clever use of game ideas and techniques can do to intrinsically motivate an audience. Good on Rydges, this is great example of Gamification. Hotels and resorts group Rydges have extended a campaign using retail gamification start-up,…
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Va Va Voom… bringing the Renault brand to life
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http://www.youtube.com/watch?v=rSdwyPIp0zs&feature=player_embedded Renault in the UK gave some test drivers of their new Clio a drive to remember when they pressed the ‘Va Va Voom’ button. This tagline has served Renault well over the years and now a freshly installed button inside the car treated them to an improv scene of Paris complete with shirtless men…
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Change a behaviour using Gamification
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Since completing my 10 week Gamification course at the end of 2012, I have been tuning into ways we can start to shape the behaviours of the community for the better. Gamification is not a concept I can explain in just a few sentences so I wanted to take the time in this blog post to…
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Who gives a crap – Indiegogo success story
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We love a good success story and this is one from a Melbourne based business who has teamed product with a good cause. Posting their clever video on Indiegogo, an international crowdfunding site, they set a goal to raise $50K but instead raised $66,548. Not bad! Their secret – using good humour, a professional video…
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Air New Zealand Team up with the Hobbit
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With the arrival of ‘The Hobbit’ in cinemas, Air New Zealand created this safety announcement in the style of JRR Tolkien’s classic series. We were in New Zealand when the Hobbit was released and travelled back to Sydney on an Air New Zealand flight and saw this safety video. It not only made me want…