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Belinda Vesey-Brown

  • Accessible food for thought

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    Belinda Vesey-Brown

    If not now, then when? If not me, then who? These two interesting questions come from a TED Talk by Mick Ebeling, an entrepreneur who did something amazing and helped “unlock a locked-in artist”. He helped give a paralysed artist who had only the use of his eyes a way to express himself artistically again.…

  • World Press Photo hits Brisbane Powerhouse

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    Belinda Vesey-Brown

    The world’s most prestigious photo-journalism annual exhibition, World Press Photo, is coming to Brisbane for its fourth year running. The amazing collection showcases some of the most beautiful, haunting, shocking, and very raw moments from across the globe as photographed by the more than 100 million entrants. Earlier this year the winners were announced (read…

  • Augmented reality in retail

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    Belinda Vesey-Brown

    The media has been rife with stories of late about the use of Augmented Reality in advertising, but how about in an actual retail environment? I ran across this use of augmented reality recently where international fashion retailer Topshop has utilised the Microsoft Kinect platform coupled with augmented reality to create a virtual fitting room…

  • Celebrate Italian Week in Brisbane

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    Belinda Vesey-Brown

    The flavours, fashion and flair of Italy will be celebrated during Italian Week in Brisbane from 26 May – 2 June. To coincide with the week, at Brio Group we’re excited to launch Optical FX’s new website, which gives a nod to the much-loved European country. If you’re near Mary Street during Italian Week, pop…

  • Why social networking for business cannot be overlooked

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    Belinda Vesey-Brown

    Social media is becoming a mainstream business tool for companies. Did you know that more than a quarter of Australian businesses have a Facebook Page? Consumers and businesses are more connected than ever before. By giving your company a social personality, you’re opening up to your consumers in new, engaging ways. Great for brand awareness,…

  • ‘The Fearful’ by Somerset Mills: creativity on a budget

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    Belinda Vesey-Brown

    On Friday night I was treated to a very interesting and exciting bit of theatre, as well as a lesson in ‘creativity on a budget’. In an abandoned lot in West End, Brisbane, against a grungy backdrop of rubble and graffiti, some very talented actors brought “The Fearful” to life as part of the Anywhere Theatre…

  • The beauty of Brand Loyalty

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    Belinda Vesey-Brown

    Happy committed customers with repeat business should be everyone’s goal! Some of your rewards from brand loyalty is a reduction in your marketing budget, word of mouth advocacy from your die hard fans, a growing support base as brand awareness has been created and your existing customers have been reassured. You can strengthen brand loyalty…

  • Coca-Cola lights up its 125th Anniversary in 3D

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    Belinda Vesey-Brown

    3D outdoor advertising is very now. Before you think of Times Square, think again. To celebrate Coca-Cola’s 125th anniversary, the soft drink giants decked their headquarters in Atlanta with a magical 3D projection, giving a snapshot of some of the brand’s greatest campaigns. It stands out like a sore thumb in a sea of darkness!…

  • Come Together Brisbane TVC campaign

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    Belinda Vesey-Brown

    I really love the new Brisbane City Council’s “Come Together Brisbane” TV Advertising campaign. It’s fun, energetic and fresh and sends the message that its business as usual in Brisbane and this is the place to see and to have fun. I also love the Hungry Kids of Hungary and Ball Park Music’s rendition of…