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Belinda Vesey-Brown

  • BMW M Presents: The Making of an M Print

    BMW M Presents: The Making of an M Print

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    Belinda Vesey-Brown

    Unmatched performance meets another type of one-of-a-kind. Watch the BMW M6 Coupe race from 0 to 60 over paper to create unique autographs for M fans nationwide. Get a behind the scenes look at how Matt Mullins, Chief Driving Instructor of the BMW Performance Driving School, ink, and the BMW M6 Coupe created the M…

  • Finalists in the BADC Awards

    Finalists in the BADC Awards

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    Belinda Vesey-Brown

    We were really proud to be a finalist in the ‘hotly’ contested BADC awards this year for our branding work with Proactive Accountant Network. It is always great to see a project grow from Discovery Workshop, where we defined the brand with the outlaw archetype, shaping the brand right through to stationery design. To be…

  • The power of colours

    The power of colours

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    Belinda Vesey-Brown

    Watch this video and then work out what you think these kids are talking about.   As the plain cigarette packaging debate rages, this simple test done with kids shows the influence the packaging and the colours has on the buying decision. What do you think? Should cigarettes have plain packaging? Yours in the power…

  • Putting the “FUN” back into theory

    Putting the “FUN” back into theory

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    Belinda Vesey-Brown

    The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”.  They held a competition for people who had fun ways of encouraging good behaviour.  For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage exercise, ‘the world’s deepest bin’ to encourage people to properly…

  • National Business Name Changes

    National Business Name Changes

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    Belinda Vesey-Brown

    This is an important blog from guest blogger Andrew Nicholson (Mullins Lawyers) where he talks about the importance for business owners to understand the difference between what a registered business name provides in comparison to trademark registration. As a business owner myself I know how important it is to ensure all that we are creating…

  • Dispelling the Myth of SEO

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    Belinda Vesey-Brown

    Like in any industry, SEO has its own our clowns and self-proclaimed gurus who take people’s money and do nothing. This, is surprisingly, not the worst-case scenario. Some “experts” will actually damage your website’s reputation with search engines by taking risky shortcuts which may show only temporary results. It’s not surprising that many agencies, marketing…

  • ABC2 launches new ident.

    ABC2 launches new ident.

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    Belinda Vesey-Brown

    ABC2 have recently launched a new ident directed by PictureDrift’s Brendan Cook and animation created by Mirage VFX. The hummingbird was basis of the concept and you watch it transform from its natural state into a bright pink. The magic of this transformation happens after the bird eats from a pink flower. Their aim was to add…

  • James Victore: Your Work is a Gift

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    Belinda Vesey-Brown

    We have just watched this inspiring video from James Victore where he shares his thoughts on the value of the creative voice. Thanks James, you really have summed up what we have been going on about for years, the importance the of creative thinking. Thank you. Yours in creative thinking, Belinda

  • Digital Gum Ball Machine

    Digital Gum Ball Machine

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    Belinda Vesey-Brown

    Razorfish Germany have found a charming way to sell and distribute digital content to NFC enabled phones. Check out how an old gum ball vending machine became a virtual goodie box. Digital Gum Goods   I like the “juicing up old tech” approach with the vending machine (reminds me of being a kid) and that…