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Belinda Vesey-Brown

  • The future of Nokia in Microsoft’s hands..

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    Belinda Vesey-Brown

    Remember when everybody had Nokia’s? Times have changed and the future of Nokia is dependent on convincing customers to switch from Google’s Android and Apple iPhones to Microsoft. Last year, Nokia posted a global net loss of $1.5 billion as it failed to enter the smartphone market. Last month Martin Place in Sydney a very…

  • The magic of communication

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    Belinda Vesey-Brown

    With so much technology at our fingertips, the ease in which we communicate is something that many of us take for granted. Our worlds are thrown into chaos and we realise just how dependent we are on technology when our email is down or a mobile phone is lost. Imagine if, until recently, you were…

  • Communication….. Then, Now and In The Future

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    Belinda Vesey-Brown

    As a baby boomer being in the workforce for over 40 years, I can say that I have seen some compelling changes in the way we communicate in business. Before computers, email or faxes, one very early form of communication that was used in my workplace was Telex via a Teleprinter Machine similar to the…

  • Closing the gap between the bosses and the employees.

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    Belinda Vesey-Brown

    Yesterday I read an article on Nextness about Emily Birks who is a Senior Account Manager at Pulse Communications, Ogilvy PR. Last week she participated in PRIA’s My Generation event as the representative for Gen Y in a panel discussion about how to can close the gap between bosses and the employees.  Here are her findings: There are 4.5 million of us…

  • How good is your companies internal culture?

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    Belinda Vesey-Brown

    With increasing competition to secure skilled workers what does your business do to get the best staff and keep them? Creating a strong employer brand requires a virtuous circle from external reputation to internal recognition and engagement, and viceversa. Employees need to become empowered to become brand ambassadors. In addition to  the role of employees…

  • Employer Branding – how Virgin added ‘Virginess’ to Virgin Active

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    Belinda Vesey-Brown

    I love employer branding and when done well it can revolutionise Government Departments, large and even small businesses. Always on the look out for businesses doing this well, I was excited to find this fantastic presentation by Elaine J0bson, where she shares the principles on how Virgin successfully took the old Health and Raquet club brand and…

  • Advertising People Vs Normal People

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    Belinda Vesey-Brown

    Ever wondered if we ad folk live in a bubble? This infographic explains it all. haha

  • Awesome work spaces

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    Belinda Vesey-Brown

    Employer branding is the ‘promise of an experience’. It’s about creating an image of your business as a great place to work and, in turn, attracting the right people to the business. When a business employs the right people it succeeds. And when employees enjoy coming to work they succeed…and stay. Research has also found…

  • TED Talk – Drew Curtis: How I beat a patent troll

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    Belinda Vesey-Brown

    In 1993, while a student in England, Drew Curtis began sending links to his friends. Over time that grew until he founded a website for the links: Fark.com. The site has now grown into one of the largest, and most irreverant, news aggregators on the web. Drew Curtis tells the story of how he fought…