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Belinda Vesey-Brown

  • Using LinkedIn for Recruiting

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    Belinda Vesey-Brown

    If used to its full potential, LinkedIn can be a powerful tool in your recruiting process. If you’re not already using LinkedIn for your company, why not? Setting up a company page on LinkedIn allows another avenue for you to represent your company culture and employee brand. Once that presence is set up and running,…

  • Google, incentives and looking after your staff.

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    Belinda Vesey-Brown

    Google is awesome. Not only do they supply us with endless amounts of information and social and communication tools, they also know how to look after their staff. One of the perks of working at Google is their healthcare plan, which includes on-site medical staff. If a team member feels unwell whilst at work, he…

  • Shaping Brisbane > Shaping Graduates

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    Belinda Vesey-Brown

    Recruiting new employees? Have you thought of building a Graduate Program? Earlier this year we assisted Brisbane City Council in conceptualising their image for this year’s Graduate Program. We built on their messaging and captured the essence of their responsibility to the graduates as well as the opportunities available to them. This employee branding embodies…

  • Employment branding at its best

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    Belinda Vesey-Brown

    For those slightly unsure, employment branding is a key part of the equation for long term recruiting and talent management. It’s important that when dealing with any element of your brand that there is a clear and defined strategy to what your brand is and how you communicate this not only to customers, but also to…

  • Google helps brand marketers with new online measuring tools

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    Belinda Vesey-Brown

    For me, one of the most exciting parts of an online advertising campaign is being able to track the success of the campaign using online measuring tools. Last week Google introduced the first two parts of what they are calling Brand Activate: Active View and Active GRP. With the introduction of these tools which produce…

  • Social Media to the rescue

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    Belinda Vesey-Brown

    With so many of us now connected to multiple social media platforms, we are all aware what a powerful marketing tool social media can be. We are now also beginning to realise ways in which we can harness its power to help people. Social media was a primary source of communication following the earthquake and…

  • Leveraging Mirror Neurons in Sales and Marketing

    Leveraging Mirror Neurons in Sales and Marketing

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    Belinda Vesey-Brown

    I love learning new things and was excited to be introduced by a client to Marco Iacoboni and his book Mirroring People. This was my first introduction into Mirror Neurons. What are Mirror Neurons?, well quite simply as Wikipedia have put it ‘A mirror neuron is a neuron that fires both when an animal acts and when the animal observes the…

  • Your own private island hang-out with your mates

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    Belinda Vesey-Brown

  • CMO’s Guide to Social Media Sites

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    Belinda Vesey-Brown

    The social-media landscape has grown since last year with an additional 5 more communities/platforms added and a quite a few of  them are already booming. So, which social media tools and channels will work best for your business? This years largest growing community is Pintrest, which reached 10 million monthly visitors in less time than…