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Belinda Vesey-Brown

  • Memorable approach for a Serious Medical Issue

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    Belinda Vesey-Brown

    http://youtu.be/U9aUEzVTFQo Rethink Breast Cancer uses a very funny online advertisement to promote a free app that helps woman check their breasts regularly for early signs of breast cancer. Aimed at a younger female audience, in an effort to prevent breast cancer, the ad uses humour and hot guys to firstly grab attention before going onto explain…

  • Origin Energy Sustainability Drive Campaign

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    Belinda Vesey-Brown

    Early last year Origin Energy released a campaign called – Sustainability Drive Campaign. The reasons for the campaign were simple; with the growing demand for energy, climate change became an issue and Australians started noticing their energy bills begin to rise. People started to notice who their energy provider was and what they were offering. If they didn’t…

  • You’ve been seen

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    Belinda Vesey-Brown

    The images below show a really creative idea of giving the young people of Lebanon what they want. What first appears as advertising for sunglasses, is actually more complex. A current trend in Lebanon is that young people want to be seen, so to speak, when they go out. They want to be noticed, they…

  • Two new social sites to boost your customer engagment.

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    Belinda Vesey-Brown

    Pintrest Is a new comer on the social media scene and its popularity is rising fast. With more than 11.7 unique visitors per month, it is only second to Facebook for providing referral traffic and the amazing thing is, that it is still on the rise. Pintrest is a pinboard style image site that allows…

  • Addicted to Pinterest

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    Belinda Vesey-Brown

    I admit it, I’m getting addicted to Pinterest. If you feel the same or, better, if you’re trying to take advantage from a marketing POV of people’s addiction to Pinterest, then you should check out this infographic that the guys at Flowtown recently put together.  

  • What Makes You Shop?

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    Belinda Vesey-Brown

    Kathleen Noonan’s Last Word article titled “Things That Make Us Shop”, in the Queensland Life section of the Courier Mail last weekend caught my attention. Kathleen was referencing River Clegg’s writing of “Buying This Thing Will Make Me Happy”, from McSweeney’s Internet Tendency, the literature site founded by author Dave Eggers. Noonan’s article refers to…

  • Kickstart your next creative project with some crowd funding

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    Belinda Vesey-Brown

    When it comes to producing a documentary or putting together a game there are so many expenses before you even get it to market. Now there is a better way to get your creative ideas off the ground. Imagine a portal where you can tell everyone about your project and then ask them to pledge…

  • Take the stairs!

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    Belinda Vesey-Brown

    On any normal day, due to complete laziness I would probably take the escalator. If you presented me with the opportunity to have ‘fun’ whilst climbing a set of stairs, I’d definitely consider it. The Fun Project – Piano Staircase was an initiative of Volkswagen to see if by making the daily chore of climbing the stairs to be ‘fun’, would…

  • Apple pays dividends, cloning next?

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    Belinda Vesey-Brown

    Apple has so much money in fact that they are going to (finally) reward their investors with a $2.65 per share dividend and share buy back plan which will see the company shed $45 billion over the next 3 years. Personally I think this is such an amazing position for Apple to be in. However…