Brio Group
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Designing for User Experience: Love Letters From the Studio
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Brio’s junior designer Clarissa fills us in on the value of User Experience Design. It’s no longer enough to start a Wix site, throw your company’s logo up, and call it a day. Simply having a web presence is no longer as important as user experience, and that’s where UX design comes in. The growing…
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Creativity versus Your Smartphone Addiction
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I recently read this post by Ogilvy’s David Long, espousing the creative benefits of using a pen and notebook over purely digital means. Call me an old fuddy duddy, but I’ve always felt my best work comes from putting pen to paper. Reading David’s first point (“digital is distracting”) I was reminded of this TED…
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Fix Your Website’s Copy (Seriously. Do it Now.)
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As a copywriter, nothing crushes my spirit more than scrolling through the website of a brand purporting to be a Big, Proper Company that’s full of ugly misspellings, errant comas, and awkward dangling modifiers. I fully understand not everyone cares as much as me, but some do. Poorly written copy detracts from your expertise; it…
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Brand Archetypes and the US Presidential Primaries
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The President of the United States doesn’t have a lot of choice about being a Ruler Brand Archetype. Even the Kings of England have had some lee-way throughout history – to be a Creator, or a Hero, or a Caregiver. But POTUS? His citizens expect him to Rule [1]. Which is just one of the…
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BACK TO THE FUTURE, TODAY
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When did Marty and Doc arrive in the future? Today, October 21, 2015. So how accurate was the future described in the classic 1989 Back to the Future II? Wearables Wearable tech is plentiful in the movie, and true to the movie’s prediction, we now have wearable devices such Google Glass and Apple’s Watch, among…
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Brio wins Silver and Gold!
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Brio Group has won a Silver and Gold Award at this year’s Australiasian Reporting Awards (ARA) for our work on the Brisbane City Council (BCC) and Lockyer Valley Regional Council (LVRC) 2013-2014 annual reports. LVRC was the only Council in Queensland to win a Gold Award for their annual report this year and we couldn’t…
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Setting up for accessibility
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Our friends over at TaggedPDF.com.au just posted this awesome article on setting up pdf’s for ease of tagging. We got a mention! Happy reading! Those who know about Tagged PDFs often think the process of tagging starts with a completed PDF, but this is not the case. It actually starts with the file being…
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You need a Copywriter
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Seeking followers on social media? Preparing an advertisement? Drafting content for your website? You should consider the services of a copywriter. Copywriting might be a relatively foreign concept to some, unless you’re Don Draper, or have a history of working with creative agencies. None the less, copywriting is an essential part of every marketing strategy.…
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A Privileged State of Mind
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Brio is proud to be associated with Shirlaws, a team of international business coaches. Recently we asked them to interview a number of current and past clients to understand the good, the bad and the ugly of their relationship with Brio. It was a scary experience but we’ll always take insight over insults. Apart from…