Advertising
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Healthcare Marketing – Health Navigator
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Let us share with you a project we ran in conjunction with a development team to market a Health Assessment Tool that is called Health Navigator. This blog post covers our thinking and planning insights that went into getting this project off the ground. Read the case study and see the final artwork here Objectives The…
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Clients we Love: Vast Furniture & Homewares
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We at Brio Group love to take a look back at some of our most cherished clients, and the awesome changes in their brands. Vast Furniture & Homewares is one such client. Vast Furniture & Homewares have been providers of quality, handcrafted timber furniture and culturally inspired homewares for almost 20 years. Yet in the…
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Beyond the Brief: Alleviate Insurance
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We had a lot of fun designing some new branding and collateral for our client Alleviate recently. Alleviate offer insurance for entrepreneurs, so not only is there an element of risk implicit, it’s actually encouraged. Coming from an entrepreneurial background themselves, Alleviate champion calculating – not eliminating – risk. As a Jester archetype brand, Alleviate has…
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The 10 Best David Ogilvy Quotes According to Brio
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David Ogilvy was a pretty smart dude. Often called the father of advertising, he’s responsible for some of the most successful advertising campaigns of all time – success he attributes to his meticulous research into consumer habits. His philosophies on creativity and brand identity are legend, and many believe he is the inspiration for Don…
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Fix Your Website’s Copy (Seriously. Do it Now.)
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As a copywriter, nothing crushes my spirit more than scrolling through the website of a brand purporting to be a Big, Proper Company that’s full of ugly misspellings, errant comas, and awkward dangling modifiers. I fully understand not everyone cares as much as me, but some do. Poorly written copy detracts from your expertise; it…
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You need a Copywriter
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Seeking followers on social media? Preparing an advertisement? Drafting content for your website? You should consider the services of a copywriter. Copywriting might be a relatively foreign concept to some, unless you’re Don Draper, or have a history of working with creative agencies. None the less, copywriting is an essential part of every marketing strategy.…
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Experience the power of a bookbook™
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So, with the launch of the iPhone 6, IKEA have taken to the stage to launch their 2015 Catalogue just as if it was the world’s best gadget… At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas. Had to share it. Love it.
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Pepsi Max Bus Shelter
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Pepsi Max surprised London commuters with an unbelievable experience at the New Oxford Street bus stop. From meteorites and aliens to lions and balloons, this ‘Unbelievable’ Bus Shelter is a little bit of branded fun. Enjoy watching their reactions… http://www.youtube.com/watch?v=Go9rf9GmYpM
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Exercise = subway ticket
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To promote exercise and the 2014 Olympics, a very special ticket machine has been installed at the Moscow subway station. Instead of accepting money as payment, the high-tech ticket machine only accepted exercise. Riders could receive a free ticket by standing in front of the machine’s camera, and performing 30 squats. The idea is to get people active and amped for…