Advertising Campaign
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Healthcare Marketing – Health Navigator
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Let us share with you a project we ran in conjunction with a development team to market a Health Assessment Tool that is called Health Navigator. This blog post covers our thinking and planning insights that went into getting this project off the ground. Read the case study and see the final artwork here Objectives The…
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Clients we Love: Vast Furniture & Homewares
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We at Brio Group love to take a look back at some of our most cherished clients, and the awesome changes in their brands. Vast Furniture & Homewares is one such client. Vast Furniture & Homewares have been providers of quality, handcrafted timber furniture and culturally inspired homewares for almost 20 years. Yet in the…
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Exercise = subway ticket
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To promote exercise and the 2014 Olympics, a very special ticket machine has been installed at the Moscow subway station. Instead of accepting money as payment, the high-tech ticket machine only accepted exercise. Riders could receive a free ticket by standing in front of the machine’s camera, and performing 30 squats. The idea is to get people active and amped for…
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Coke uses technology to create this powerful campaign
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I just found this fantastic new campaign from Coca-Cola. They have used technology is a way that brings together people in a really powerful way. In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative “Small World Machines” provided a…
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Va Va Voom… bringing the Renault brand to life
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http://www.youtube.com/watch?v=rSdwyPIp0zs&feature=player_embedded Renault in the UK gave some test drivers of their new Clio a drive to remember when they pressed the ‘Va Va Voom’ button. This tagline has served Renault well over the years and now a freshly installed button inside the car treated them to an improv scene of Paris complete with shirtless men…
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Fiats graphic design flair
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The Design Institute of Australia is proud to announce their endorsement of the 2013 Fiat Nationals. The event hosted by the Queensland FIAT car club – a Non for profit organisation, provides the opportunity to highlight the beautiful graphic designs that have accompanied the beautiful cars designs – time after time. The FIAT nationals will…
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Smell the Power with Old Spice
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Earlier this year Old Spice and Proctor and Gamble teamed up to create ads with cut through. Starting off with a peaceful setting presenting a cleaning product, the ad is hijacked by Old Spice’s Terry Crews, with a statement “Old Spice Body Spray is too powerful to stay in its own commercial!” This is where two…
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When a viral video is not a viral video!
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This is new from navigation systems TomTom… a take off of some of the top videos that have gone viral this year… Does it work? or is it just a little too lame to go anywhere? I think it is a good attempt but don’t think it will get the cut through that TomTom may…
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Tim Leberecht talks Brand Stories
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Tim gives a great insight with this TED talk about how your brand is what other people say about you when you are not in the room. He says “Hyperconnectivity allows companies to be in that room now, 24/7. They can listen and even join the conversation.” In this talk Tim presents three rules that…