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Advertising Campaign

  • Eat your way to the music

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    by

    Belinda Vesey-Brown

    Eclectic alternative rock heroes, the Flaming Lips, have always been known for their creative approach. Last year frontman, Wayne Coyne, took his obsession with fake blood to a new level, and created a one off poster made from his own blood. Earlier this year, the Flaming Lips released the track ‘Two Blobs Fucking‘ as 12 separate…

  • Ben & Jerry’s social media catapult into the Australian market

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    Belinda Vesey-Brown

    Social Media is a buzzing with activity stemming from Ben & Jerry’s latest social media campaign. Remember how our team won a truck load of ice cream last year, well I have asked  Rhys Furner, a Digital Marketing Consultant for Reload Media, Brio Group’s digital SEO partner to tell us about their lastest campaign. If…

  • Nothing beats Queensland campaign launches

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    Belinda Vesey-Brown

    Nothing beats Queensland is the message that will be promoted to Australia and the world as part of a joint $10 million Gillard and Bligh Government global tourism marketing strategy. Government Acting Prime Minister and Treasurer Wayne Swan and Queensland Premier Anna Bligh yesterday announced details of the campaign to support the state’s $9.2 billion…

  • Design your own shoes with Shoes of Prey

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    Belinda Vesey-Brown

    When I signed up for a Small Budget Web Success Seminar with Interactive Minds I saw one of the speakers was Mike Knapp from Shoes of Prey. I thought ‘what a great name’ and got on the old google machine to find out who they were. What I discovered literally made my jaw drop (it…

  • How to grow your fanbase on Facebook

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    Belinda Vesey-Brown

    “How do I grow the fanbase so more people are engaged and have exposure to the brand?” Every Marketer asks themselves this question when they’re working to build a brand through social network sites. First, you need to be clear on the rules for promoting a brand through Facebook. From a marketer’s perspective, we recommend…

  • To goo, or not to goo? That’s Cadbury’s eternal question

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    Belinda Vesey-Brown

    Now I’m not loyal to many brands and chocolate is certainly no exception, but these little guys with their own personalities and quirks have me coming back for more every year – even to the point where I think I should “stock up” because its going to be a long hard year (or roughly 8…

  • They don’t make them like they used to…

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    Tanya Heading

    I loved …Paul’s post last week of Back to the Future: a photograph concept. Photographer Irina Werning recreated old childhood photographs, with some very goofy results. This got me thinking – isn’t it great that we live in 2011?! The advertising strategies and fashion in the 70s and 80s is something quite unbelievable, but my…

  • Online video is the popular advertising choice in 2011

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    Belinda Vesey-Brown

    Online video is certainly on the rise. Did you know that 961 million online videos were watched in October 2010 in Australia alone? According to ComScore, the average viewer watched eight hours of video a month which has made it the fastest growing medium for advertising. In Australian it seems there is a larger market…

  • You Can’t Be Serious – my new favourite photographers

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    Belinda Vesey-Brown

    In the midst of planning my wedding I’ve discovered some amazing photographers in Hailey and Andrew Bartholomew – the ridiculously creative duo behind You Can’t Be Serious. Their documentary style photography and film captures the beautiful, raw moments in life – be it a wedding, rolling around in the park or chilling on the beach…