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Advertising Campaign

  • Using social media to build a brand

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    Belinda Vesey-Brown

    Social Media can be a powerful tool when building a brand and shouldn’t be left out of the marketing mix, in fact I believe it should be considered right from the beginning of the planning and design process. As a starting point I have put together Brio Group‘s tips on integrating social media so it…

  • Social media for business

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    Belinda Vesey-Brown

    Social Media is fast becoming a must-have for every business moving and expanding forward in the online space. Brio Group helps clients with full social media packages and the expertise to maximise social media impact. Businesses are fast learning their presence in social media networks is now an important part of their marketing and communication…

  • Hahn Super Dry’s ‘Find a Phone’ promotion

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    Belinda Vesey-Brown

    [briotube]http://www.youtube.com/v/mMtKUFrY5PE[/briotube] Hahn Super Dry this week launched an advertising and promotional campaign concept that reminds me of those wonderful golden tickets found in five special Wonka Bars in Willy Wonka and the Chocolate Factory. Hahn’s more adult game of chance is factored around mobile phones hidden in three Super Dry bottles or cans. The lucky…

  • Madrid’s new hotel is complete rubbish… in a good way!

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    Belinda Vesey-Brown

    A new mini hotel has opened in the heart of Madrid and it’s proud to say it is rubbish! The Beach Garbage Hotel is built out of 12 tonnes of rubbish from dumps and Western European beaches. An art installation by German artist Ha Schult, the structure is sponsored by Corona, as part of their ‘Coronita…

  • 10 Gadgets that Changed the World in 2010

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    Belinda Vesey-Brown

    Technology makes great strides every year, but in 2010 gadgets brought us much closer to the future of our dreams. Below are 10 devices that changed the world for the better. 1. The Apple iPad Announced in January, only to be mocked about its name, the Apple iPad has silenced its doubters. More than seven…

  • Kick start 2011 with a Marketing Strategy Plan

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    Belinda Vesey-Brown

    Marketing Strategy Plans are an essential part of any business. Brio Group helps clients start the year with a defined marketing plan to give them the edge over their competitors. The key to any marketing strategy is to understand how your brand is positioned in the market. Do you have a strong brand in your…

  • Advertising Campaign – How to inform the masses

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    Belinda Vesey-Brown

    Creating an advertising campaign that is clear, concise and timely is important especially when you need to get the message out to everyone in a specific demographic. Brio Group worked with Queensland Urban Utilities (QUU) to do just that when they were announced as the new name for water supply and maintenance. On a campaign…