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Advertising Campaign

  • 12 Days of Christmas

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    Belinda Vesey-Brown

    A great Christmas campaign that has had alot of people talking and sure puts a smile on my face each time I see it, is the awesomely done Bonds version of the 12 Days of Christmas. This is a well thought out and produced campaign that highlights the Bonds range for everyone this Christmas. The…

  • Find the healthier you…

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    Belinda Vesey-Brown

    The recent re-branding of MBF, HBA and Mutual Community health funds to Bupa Australia has given birth to the TVC of the year! The ‘Find a healthier you’ campaign taps into the emotions of the public by asking, what would you do if you met a healthier version of yourself? The creative approach to the…

  • A bit of Japanese inspiration

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    Belinda Vesey-Brown

    This Japanese promotional campaign caught my eye because it incorporates some timeless graphic design theories, taking inspiration from Bauhaus designers.

  • Breast Cancer Campaign

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    Belinda Vesey-Brown

    Check out these clever print adverts created for The Breast Cancer Foundation of Singapore. The idea is to suggest that women should perhaps focus on health and have their breasts regularly checked rather that being obsessed about their bad skin or bad hair. The visuals were created at Republic Studios (body painted illustrations by Andy…

  • Take your advertising to your customers

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    Belinda Vesey-Brown

    http://www.youtube.com/watch?v=nJVoYsBym88   Creative thinking needs to be the driving force behind advertising in today’s market. I believe there is a growing trend especially with online advertising to go to where your customers are and engage with them there,  instead of trying to bring your customers to you. This is a compelling campaign that was run…

  • Jay-Z Decoded – Book Campaign with Bing Maps

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    Belinda Vesey-Brown

    As far as advertising campaigns go this is a great one. Highlighting the power of leverage using a celebrity, the public, technology and innovation. This is what I love about advertising in todays world – technology gives us creative freedom and allows us to interact with a brand in new and interesting ways. Yours in…

  • Carlsberg Cinema Bikers Stunt

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    Belinda Vesey-Brown

    Carlsberg and advertising agency Duval Guillaume put together a brilliant viral commercial, by pulling a prank on unsuspecting movie goers. They filled a cinema with 148 of the baddest biker boys they could find and only left two seats left, smack bang in the middle. The reactions are priceless, as you will see, with some…

  • Telstra 4G Colour Wave

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    Belinda Vesey-Brown

    http://www.youtube.com/watch?v=DC-WBLUX0rs I recently had the privilege to hear Mark Collis, Director of Brand Creativity and Strategy from Telstra speak about their new 4G Campaign just released. Mark gave us an insight into Telstra’s measured approach to marketing and the importance of striking the right balance between new and old media.  For the 4G launch campaign…

  • Yellow Bird missing. Ransom note found.

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    Belinda Vesey-Brown

    The Yellow Bird Project mascot is a little bird who, until now, has been safely residing across their branded materials. As part of a very cool new campaign to get their Facebook ‘likes’ up, the yellow bird has been abducted.