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Advertising Campaign

  • Is this a TV Commercial for Tooheys or Christmas?

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    Belinda Vesey-Brown

    How many times have you watched a TV ad and wondered what it was going to be about? I was very intrigued by the recent Tooheys Extra Dry – Nocturnal Migration ad. I feel a little silly because it wasn’t until the last scene that I realized it was a Tooheys Extra Dry Beer commercial,…

  • Turning trash into art

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    Belinda Vesey-Brown

    In a very fitting promotion for a film about creative people who support clean and sustainable beaches, American ad agency BBDO SF, along with Barefoot Wine and the Surfrider Foundation, developed this inspiring and eye-catching billboard poster. As you will see from the video posted this mammoth piece of art was constructed using around 18,000…

  • Gruen Planet’s first episode airs tonight

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    Belinda Vesey-Brown

      The Gruen Transfer is my favourite show. Hands down. It’s required reading (or watching) for those in our industry and gives the rest of the world an insight into what we advertisers do each day. So naturally I’m busting with excitement for Gruen Planet which airs tonight on ABC1 at 9pm. Over an eight-week…

  • SmartClinics opens at Westfield Chermside on September 19

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    Belinda Vesey-Brown

    I’m impatient, work long hours and not loyal to any particular doctor – I guess I’m fitting right into the Gen-Y stereotype! But seriously, when I need a basic prescription or need some basic medical care I just want to pop in and out of the doctor’s as quickly as possible – and I’d think…

  • Konzertmilch campaign boosts concert and milk sales…genius!

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    Belinda Vesey-Brown

    Seriously, stuff like this makes me all gooey…and a bit teary…is it sad that an ad campaign has this effect on me? I just love how this out of the box thinking can boost not one, but two products at the same time. Seriously check it out… Yours in advertising inspiration, Janet

  • New social network to rival Facebook, Twitter and Google

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    Belinda Vesey-Brown

    I was reading the Brisbane Courier Mail on Friday and came across this story by Alex Dickinson about “the next big” social network, created right here in Brisbane. Kondoot – a social network based around live streaming video – was quietly launched last month by a small Brisbane team of young technical programmers and already…

  • ‘Anti-endorsement’ – the clever, new marketing tactic

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    Belinda Vesey-Brown

      It’s no secret that our world is full of product placement and celebrity endorsement. Brands pay big bucks to have their products interwoven into TV shows and movies and throw wads of cash at celebrities to wear their gear at public events. Usually things go to plan and the celebrity is a great ambassador…

  • M&M’s – Eat the Hostage Commercial

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    Belinda Vesey-Brown

    Who likes the M&M’s commercials? I think they are the just the cutest and funniest and the recent Hostages M&M’s commercial is no exception. In the Nielsen Top 10 Recalled Ads of the Academy Awards, Feb. 27, 2011, The M&M’s Hostages commercial was in 1st Place. The M&M’s “Hostages” spot has also created the strongest…

  • The History of F-commerce

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    Belinda Vesey-Brown

    F-Commerce is the term given to the rise of transactions of various types across the Facebook network. The trend began in 2007 when Facebook released their Virtual Gift Store. The Gift Store processed approximately 15 million transactions prior to August 2010, when it was shut down by the social giant. Now, Facebook stores and advertising…