Advertising Campaign

  • Ultimate Public Tea Party A Huge Success

    On Thursday 30 June 2011 the Brio Group team held the Ultimate Public Tea Party in Brisbane’s Botanic Gardens. We shared 365 cupcakes with the community and raised almost $800 for the Cancer Council as part of Australia’s Biggest Morning Tea. The event celebrated our milestone: donating the equivalent of 365 gifts of sight by…

  • Embarrassing typo, can you spell Australia?

    I would certainly hope so! Unfortunately, not only the manufacturers in Hong Kong but also, the contractor in Tasmania who outsourced the cloth badges for the Royal Australian Navy uniforms cannot spell Australia! The uniforms were made for Navy officers serving in the Middle East. The badge includes an extra “L” in the word Australian.…

  • The Inside Experience – world’s first social film

    The world’s first social media powered film will make it’s debut on Monday, 25th July and you’re invited! The Inside Experience is directed by Disturbia director DJ. Caruso and is the story of 24 year old Christina who has woken up to find herself locked alone in a room. Her only connection to the outside…

  • Incubus livestream promotes new album

    Incubus has come up with an exciting way to promote their new album by setting up in their hometown of Los Angeles and hosting their very own livestream for fans to tune into prior to the new album being released. It’s called “Incubus HQ Live” and runs until July 6. The band will spend time…

  • Celebrate Global Smurfs Day

    http://youtu.be/ae6WLq9it30 It seems that anyone can have a day celebrated in their honour. Today, Saturday 25th June has been marked Global Smurfs Day to correspond with the birthday of their creator, Peyo (born June 25, 1928), Had I known this, I would not have given away the extensive range of Smurfs (stuffed, fluffy, hard plastic…

  • Winners announced at Cannes Lions Festival

    We’re all very excited about the Cannes Lions Festival which is currently in full swing. Shortlists and winners are being announced daily at the Cannes Lions website and diary entries from Aussie representatives at Cannes are being detailed at Campaign Brief. The festival describes itself as ‘the world’s only truly global meeting place for creative…

  • Social media in business is spreading like hotcakes!

    I love to read fresh local stats that show how advertising budgets are being spent and looking for the trends in the data. I know it sounds a little nerdy but I have always been interested in how businesses are communicating to their audiences and have seen over the last few years, huge changes. The…

  • Behind the brand: SpareTicket.com.au

    Ever wondered what really goes on in agencies when they create brands? There’s a lot of brainstorming, cups of coffee, drawing and scribbling – all in the name of idea generation! It’s hard work, but a lot of fun. At Brio Group, we recently brought the SpareTicket.com.au brand to life. Everything from the branding through…