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  • Guitar baby viral video

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    Belinda Vesey-Brown

    We all love a good viral video campaign. And today it’s increasingly difficult to split true home videos from cleverly executed campaigns which appear to feature “home made videos”. This most recent example comes sporting a glimpse of a new guitar based music game called Rocksmith. The game was first announced by production company Ubisoft…

  • An epic Hahn beer commercial

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    Belinda Vesey-Brown

    I’m not a beer drinker, but after seeing this new commercial for Hahn Super Dry Beer, I might even be a little tempted to try it. Yes, Hahn has finally revealed its secret brewing process. Forget the hops, barley, pure water and other ingredients that would normally go into the regular brews, this beer is…

  • How do you ‘Like’?

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    Belinda Vesey-Brown

    So we’ve all learnt to like, add, share, digg, stumble, tweet, flick and tumble all of our favourite websites, haven’t we? Well, just in case you don’t have enough avenues to share your life with Google has now created their +1 button! If you understand the concept of the Facebook ‘Like’ button then to simplify things…

  • Coca-Cola 125th Anniversary iPad app

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    Belinda Vesey-Brown

    To celebrate Coca-Cola’s 12th anniversary, they, in conjunction with Assouline, have produced an iPad app showcasing all things “coke”. The app presents a “visual journey” through the history of the company, no doubt stirring up memories for all users of times gone by. The app is a replica of the coffee table book that has…

  • Consumer reviews set to create valuable campaign content

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    Belinda Vesey-Brown

    Yes, I am one of those people who still like to read the newspaper. And it was through reading the newspaper that I learnt about this new website called We Like This. We Like This is a website that allows you to review products and services and write your opinions about them. Through writing your…

  • Report: How Australian consumers and businesses use social media

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    Belinda Vesey-Brown

    Social media is joining more and more Australian business’s marketing plans, a new report reveals. To date large companies have seen the benefits of engaging in social media, like Facebook, Twitter, YouTube and LinkedIn, to develop a more direct and open relationship with their audience. Meanwhile, 14% of small business and 25% of medium businesses…

  • Digital media budget? Let’s include YouTube marketing!

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    Belinda Vesey-Brown

    If you’re working on your marketing budget for 2011/12 and trying to decide the value of including more digital media, in particular, YouTube productions and channels to that budget – new figures just released from the video giant in celebration of its 6th birthday may be of interest. YouTube announced that users from across the…

  • Slash your advertising spend with Facebook ads and DSPs

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    Belinda Vesey-Brown

    When it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive – it often outweighs creative by 5 to 1 – and must be measured in terms of ROI (Return On Investment). While we’re seeing more accountability with MOVE (Measurement of Outdoor Visibility…