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  • Johnny Cupcakes: a lesson in brand equity

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    Belinda Vesey-Brown

    Johnny Cupcakes is an inspiring fashion brand story. John Earl (aka Johnny) has managed to build amazing brand equity through a simple product offering. How so? Well, in essence by simply injecting his personality into every touchpoint of the brand and leveraging that through viral marketing techniques. One of Johnny’s latest campaigns was his suitcase…

  • Why social networking for business cannot be overlooked

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    Belinda Vesey-Brown

    Social media is becoming a mainstream business tool for companies. Did you know that more than a quarter of Australian businesses have a Facebook Page? Consumers and businesses are more connected than ever before. By giving your company a social personality, you’re opening up to your consumers in new, engaging ways. Great for brand awareness,…

  • Coca-Cola lights up its 125th Anniversary in 3D

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    Belinda Vesey-Brown

    3D outdoor advertising is very now. Before you think of Times Square, think again. To celebrate Coca-Cola’s 125th anniversary, the soft drink giants decked their headquarters in Atlanta with a magical 3D projection, giving a snapshot of some of the brand’s greatest campaigns. It stands out like a sore thumb in a sea of darkness!…

  • Come Together Brisbane TVC campaign

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    Belinda Vesey-Brown

    I really love the new Brisbane City Council’s “Come Together Brisbane” TV Advertising campaign. It’s fun, energetic and fresh and sends the message that its business as usual in Brisbane and this is the place to see and to have fun. I also love the Hungry Kids of Hungary and Ball Park Music’s rendition of…

  • Kung Fu Panda 2 and Jack Black – YouTube Epicness!

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    Belinda Vesey-Brown

    In true brilliant marketing campaign style, Dreamworks has unleashed on YouTube with an awesome YouTube based campaign supporting the impending release of Kung Fu Panda 2. The video (which I will link below) starts with Jack Black (voice of Po, the panda) rehearsing his “Skadoosh” reading. Black goes through a few takes looking for the…

  • Can you really trust your Google search or Facebook feed?

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    Belinda Vesey-Brown

    When you “google” something you get the same results as everyone else don’t you? When you post something on Facebook, it has an equal chance of appearing in all of your friends’ news feed right? Wrong! You may not be aware of it, but developers, particularly those who develop social media sites and search engines,…

  • Creative ways to recruit new staff

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    Belinda Vesey-Brown

    Who said you can’t be creative when looking for staff? A creative agency in Germany proved that you can be creative and also serve a daily need to eat at the same time! Scholz&Friends was wanting to build two new digital teams in Hamburg and listed the agencies where potential employees worked and then they…

  • Can’t remember last night? The Lynx Stream mobile app lets you record it!

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    Belinda Vesey-Brown

    Let’s admit it. Some nights are best left forgotten after the third tequila shot. But, being the curious beings that we are, what if every night on the town could be remembered? The good bits, the bad bits … even the ugly bits! Lynx has just launched The Lynx Stream, a mobile phone app that records…

  • Budweiser pool ball

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    Belinda Vesey-Brown

    Just when you thought you had seen all the combinations possible for sports, think again. Budweiser have invented their own nightclub sport known as Pool Ball. This is a clever marketing stunt by Budweiser who has been very active of late with their viral marketing campaigns. The idea of the “sport” is to combine football…