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  • Choose your words carefully – they could change your world

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    by

    Belinda Vesey-Brown

    We often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker.

  • Tag your TV and get free Pepsi!

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    by

    Belinda Vesey-Brown

    We’ve all heard of QR codes and how popular they are becoming in marketing campaigns, but how about a campaign where you interact with your TV? That’s right, TV advertising has finally come full circle thanks to IntoNow, who have developed a new iPhone App which allows you to “tag” your TV. The promotion has…

  • The rise of mobile marketing in 2011

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    by

    Belinda Vesey-Brown

    Mobile phones, it seems everyone has one right? In 2011 people are spending more time on their mobile phones than ever before. A new study by Microsoft Tag has revealed the cold, hard stats in an interesting infograph. Marketers, did you know that more than 1 billion of the world’s 4+ billion mobile phones are…

  • T-Mobile’s wedding dance

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    by

    Belinda Vesey-Brown

    The world is a buzz with excitement regarding the upcoming royal wedding of Prince William to the beautiful Kate Middleton. While fashionistas across the globe are speculating what she’ll wear, others are wondering what their vows will be. Meanwhile, the clever folks at T-Mobile have come up with a redo of the famous 2009 viral…

  • Scoda and Toyota’s cars of glass

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    by

    Belinda Vesey-Brown

    After seeing these two beautiful ads in similar spots on prime time TV I thought they must be part of a campaign series. They both use glass and elegantly show the superior class and safety of their brand’s cars. But no they’re made by rival companies Scoda and Toyota and launched around the same time…

  • How do we want to watch television in the future?

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    by

    Belinda Vesey-Brown

    With the way technology is changing, it is hard to imagine how it will effect some of the simple things that we do every day, like watching television. Alot of the marketing that we are doing at Brio Group is all about how to target and personalise messages to individuals to get cut through. But…

  • Levi’s in App Mall World Promotion

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    by

    Belinda Vesey-Brown

    Levi’s have come up with an exciting new campaign launched this week in conjunction with Facebook game Mall World. Mall World is an online Facebook game which allows you to be the boss and run your own fashion boutique. The game was developed by a company named 50 cubes and they have said that as…

  • Before I die…

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    by

    Tanya Heading

    I’ve always driven past billboards/ads/posters and eagerly scanned their content for some form of inspiration to bring to my day. But it seems that beer advertisements with half-naked models, realestate billboards with cheesy agents and towering fast food burgers just aren’t cutting it for me. I can’t help but feel like big businesses have lost…

  • Benefits of social network integration for websites

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    by

    Belinda Vesey-Brown

    Social network integration for your website is a great way to create a connected experience for your target market. Internet users have come to expect sharing functionalities on websites. Clicking a “like” button or a “share” button is easy and instant, allowing the user to share website content to their friends via social networking sites.…