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  • The slow movement in advertising: Enjoy the Ride

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    Belinda Vesey-Brown

    I’m loving the therapeutic nature of Perth Advertising Agency: 303 Group’s Road Safety Campaign which launched on 18 March 2011. They kicked off the three year Road Safety in Western Australia campaign with a three minute TV advertisement which suggests we slow down in life. Your actions in life reflect your actions in the car……

  • Building a brand: SpareTicket.com.au – a case study

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    Belinda Vesey-Brown

    Creating a new brand is an intensive, yet highly satisfying journey. Recently the Brio Group team had the pleasure of bringing to life SpareTicket.com.au – an online entertainment hub where Australians can buy, sell or share tickets to a whole host of events: music, theatre, sport, etc. Launched in late 2010, this relatively new brand…

  • IKEA’s gone to the dogs!

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    Belinda Vesey-Brown

    But only in a good and absolutely HILARIOUS way! This morning, IKEA Australia revealed via their website, YouTube and Facebook page that they will be adding a one-of-a-kind piece of furniture to their range called the HUNDSTOL. Rather than explaining it in detail, it’s probably just easier for you to watch the below video to…

  • Do you know your target market?

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    Belinda Vesey-Brown

    The Neo Property Marketing Team possibly knew they were targeting bachelors when they conceptualised this advertising campaign for the sale of the property at 15 Queen Anne Court on the Gold Coast. Some might even say it’s spot on for the Gold Coast demographic. [briotube]http://www.youtube.com/v/q9LBQZ3nxCU[/briotube] This advert is just shy of 500,000 hits on youtube…

  • Animation in television advertising

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    Belinda Vesey-Brown

    If you’re like me, you’re probably so accustomed to television advertising that you very rarely actually stop to watch how the commercial was made. I saw a fantastic new advertisement this week which prompted me to think about just how many tv ads are now being created that contain animation as opposed to physical elements…

  • London commuters meet Lynx’s augmented reality fallen angels

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    Belinda Vesey-Brown

    Yesterday I wrote about men’s body wash (Old Spice Campaign), now today I’m turning my attention to men’s deodorant. And with reason … yet again, advertising campaigns are exploring more interactive ways to engage with consumers. This month Lynx and its ad agency BBH launched a campaign that used augmented reality to drop sexy fallen…

  • A campaign to die for: Illamasqua’s ‘Toxic Nature’ colour collection, Autumn 2011

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    Belinda Vesey-Brown

    As a make-up lover (yes, make-up is another addiction of mine!), I am often disappointed by the majority of advertising campaigns the high-end make-up brands deliver into the market space every year. They’re often the same drab looking old ads: a model – or in some cases, a celebrity – perfectly manicured within an inch…

  • TQ launches Million Dollar Memo campaign to the world

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    Belinda Vesey-Brown

    Businesses around the world will go head to head for a $1 million Queensland travel package in Tourism Queensland’s latest global marketing campaign. Companies and workplaces around the globe would vie for the opportunity to win a luxury Queensland reward as part of the Million Dollar Memo campaign. On Friday 18 March, domestic and international businesses were…