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  • Brand and Design for Business Success – how to ask the right questions

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    Belinda Vesey-Brown

    As design and brand specialists, the team at Brio Group are accustomed to fielding loads of questions from our clients about their design and communication needs. To help you know the right questions to ask we’ve enlisted managing director Belinda Vesey-Brown to help. Q. When designing for a business’s marketing collateral, what constitutes good design?…

  • Brio Group’s vision is to create vision

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    Belinda Vesey-Brown

    Our advertising agency in Brisbane has a vision that can impact our immediate community, but also the greater community. When we rebranded to Brio Group (formally known as RED-i Design) in July 2010, we created not only a new brand and a more strategic business direction, we also created our vision: to give vision to…

  • Nothing but the Best

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    Belinda Vesey-Brown

    This is the time of the year when we all like to reflect on the past year’s “great” and “not so great” achievements and make personal changes to help us achieve our new goals next year. Tuesday afternoon was one such time at the Brio HQ when I was both laughing and teary at Belinda’s…

  • Biggest PR disasters of 2010

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    Belinda Vesey-Brown

    As 2010 draws to a close I thought it might be time to remember those who’ve made our time at the hairdressers reading trashy mags just that little bit more exciting. So I started to do a little searching and came across this article on Mumbrella about the top 10 PR disasters of the year.…

  • Advertising Campaign – How to inform the masses

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    Belinda Vesey-Brown

    Creating an advertising campaign that is clear, concise and timely is important especially when you need to get the message out to everyone in a specific demographic. Brio Group worked with Queensland Urban Utilities (QUU) to do just that when they were announced as the new name for water supply and maintenance. On a campaign…

  • YouTube for business

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    Belinda Vesey-Brown

    Have you ever considered YouTube as part of your digital marketing mix? It’s free, easy to use, and you can customise your channel to compliment your company’s branding. It’s a proven platform that allows you to share videos to existing and new audiences, integrate video content on your website or Facebook page, and can help…

  • Road safety campaign with a difference

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    Belinda Vesey-Brown

    We’re all too familiar with the road toll and the impact that serious traffic accidents have on families across the country. We are constantly hearing messages from the police and government urging drivers to take care, slow down and rest when tired while driving. Along with this, we have become accustomed to the “scare tactics”…

  • You’re the best chef in the Redlands winner announced

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    Belinda Vesey-Brown

    You may remember an article I wrote about the LJ Hooker ‘You’re the best chef in the Redlands‘ competition back in November. The competition, based on a nominate, vote, win premise, drew to a close yesterday resulting in one very lucky winner. Wellington Point local Ainsley Aitcheson was crowned the ‘Best chef in the Redlands’…

  • Gender Stereotype Advertising

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    Belinda Vesey-Brown

    [briotube]http://www.youtube.com/v/NIdrloPF0bU[/briotube] Have you ever noticed, every time you turn on the T.V, go into a store, or look at a newspaper, you are accosted by gender stereotypes? There are children’s Toy Commercials, which never show the fathers.  There are household cleaning product commercials where the woman is fretting over her mother in law coming over,…