Contact Us

Advertising

  • How to use advertising to create a consumer experience

    —

    by

    Belinda Vesey-Brown

    We are all very accustomed to traditional advertising methods but I believe we are starting to see a change towards brands creating more of a consumer experience that makes them memorable and standout in a crowded market place. AKQA ran a very clever campaign for VW for the new 2010 GTI which was based around…

  • GetUp launches spoof ANZ Barbara bank ad

    —

    by

    Belinda Vesey-Brown

    Seems everyone is talking banks at the moment … not necessarily in the positive  point-of-view. Our back pockets seem to be constantly being stretched to the limit, whilst our banking friends reap the rewards. However, the ever-enterprising world of advertising can at least take a humorous viewpoint and we can have a laugh. Have a…

  • ‘Twitter’ has movie potential

    —

    by

    Tanya Heading

    Poor Twitter. That little bird has always been the second idea, the afterthought. Just as facebook was the first to pioneer social networking, it’s also been the first to be made into a movie. But don’t worry Twitter fans! I know you’ve been wondering how great the Twitter movie could be… so here’s a sneak…

  • The Social Network movie review

    —

    by

    Belinda Vesey-Brown

    The Social Network is the story of the early days of Facebook and the egos, greed and rivalry that comes hand in hand with the billion-dollar idea. It’s based on real life events, but the people in the know claim it’s been ‘Hollywoodised’ to some degree … which has to be expected really. In case…

  • The digital revolution: how technology has changed the way we communicate

    —

    by

    Belinda Vesey-Brown

    The digital revolution and changes to the Australian media landscape have changed the ways we communicate, use technology, and make informed buying decisions. The average Australian internet user spends 17.6 hours per week online1; meanwhile, mobile internet usage has almost doubled in the past year2. How has your business kept up with the digital revolution…

  • Twitter for Dogs – Puppy Tweets

    —

    by

    Belinda Vesey-Brown

    Want to know what your pup is up to when you are at work? The world of technology is taking on a futuristic and furry new face. That’s right Twitter for dogs, produced by Mattel, is now available with something called Puppy Tweets.  The new system will allow your dog to send its “thoughts” to…

  • Amazing breast cancer ads launched in Singapore

    —

    by

    Belinda Vesey-Brown

    This advert (part of a series) was launched on The Cool Hunter a while back and I think it’s just awesome! They’re for the Breast Cancer Foundation of Singapore and use Kryolan body paint. Illustrator Andy Yang Soo painted a model’s body and photographer Allan Ng took the pictures for the ads that suggest that perhaps women…

  • Fiat 500 at Paris Motor Show

    —

    by

    Belinda Vesey-Brown

    Remember how I posted a blog about the success of the campaign Fiat ran for the 500,000th Fiat 500 driving people to Facebook? In case you don’t, owners from around the world were encouraged to upload a photo of themselves and a story so the 500,000th Fiat 500 could be wrapped in Fiat owners’ faces.…

  • The Social Network Trailer

    —

    by

    Belinda Vesey-Brown

    [briotube]http://www.youtube.com/v/lB95KLmpLR4[/briotube] Facebook seems to be everywhere lately. It’s become a daily addiction for most, businesses are jumping on board and working out Facebook marketing,and now Hollywood has made a feature about it. Take a look at the trailer, I’ve got to admit I’m pretty interested in watching it. Are you? Yours in social media, Julia