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  • Breast Cancer Awareness Facebook Status Campaign

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    Tanya Heading

    Remember the game on Facebook last year about what color bra you were wearing at the moment? The purpose was to increase awareness of October Breast Cancer Awareness month. It was a tremendous success and we had men wondering for days what was with the colors and it made it to the news. This year’s…

  • Brio Group win Ben & Jerry’s Free Scoop Friday!

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    Belinda Vesey-Brown

    There’s nothing like ice-cream to sweeten up your afternoon at work. Especially free ice-cream of the gourmet variety – Ben & Jerry’s! Pretty sure I scored massive brownie points with the team last week when the B&J crew came knocking on Brio Group‘s door with 50 tubs of the delicious stuff in tow. So despite…

  • And the polished turd award goes to…

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    Belinda Vesey-Brown

    The last episode of this series’ Gruen Transfer announced the official winner of the Polished Turd award last night. The winner had to produce the disgraceful ad that was voted by the panel as the Worst Ad Ever. According to the experts West End Beer deserved the Turd for its terrible acting and painfully half-arsed…

  • New slogan launched today “Queensland, Where Australia Shines”

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    Belinda Vesey-Brown

    [briotube]http://www.youtube.com/v/HWaMt3CLRt8[/briotube] Queensland’s new slogan was launched today by the state’s Premier Anna Bligh. Gone are the days of “Where Else But Queensland” … now we will be referring to “Queensland, Where Australia Shines”. The new brand, which reportedly was 12 months in the making, has been described by Ms Bligh as capturing “the essence of Queensland…

  • Creative Airline Concept

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    Belinda Vesey-Brown

    Kulula is a low-cost South-African airline that doesn’t take itself too seriously. Check out their new livery! WHAT A PITY KULULA DOESN’T FLY INTERNATIONALLY – WE SHOULD SUPPORT THEM IF ONLY FOR THEIR HUMOUR – SO TYPICALLY SOUTH AFRICAN. Kulula is an Airline with head office situated in Johannesburg. Kulula airline attendants make an effort…

  • Guilt free SHOE shopping

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    Belinda Vesey-Brown

    Wouldn’t you love to own one of these cute pairs of shoes and feel good about the purchase? – For each pair of TOMS shoes purchased a child from around the world in need will also receive a pair of shoes. The philanthropic entrepreneur Blake Mycoskie came up with this ‘one for one’ model while…

  • Longevity of a Catchphrase

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    Belinda Vesey-Brown

    Think just for a second about an ad that is memorable to you. You know the one, the ad with the catchphrase that immediately comes to mind, that always springs up and even gets used in general conversation. One of the most long lasting and memorable catchphrases from television advertising that I can think of…

  • The Gruen Transfer to take on the US market

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    Belinda Vesey-Brown

    At the Brio Group office, we all love a bit of Gruen banter. Thursday mornings are often spent chatting over the previous night’s The Pitch ads, or laughing over the witty banter thrown between Todd Sampson and Russell Howcroft. And in news just in, ABC’s The Gruen Transfer is set to take on the world!…

  • I Love Jozi – Advertising Campaign

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    Belinda Vesey-Brown

    [briotube]http://www.youtube.com/v/pNEByJZbONY[/briotube] If you don’t want other people to copy your designs, copy yourself! This is a really clever advertising strategy. Yours in Advertising, Belinda