Advertising
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Ajax Social Wipes
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Ever tried to get rid of all the old pages and boring brands you’ve ‘liked’ on Facebook, or spam you’ve accumulated on Twitter? Colgate’s social tool called “Ajax Social Wipes” does exactly that, by instantly aggregating all of the pages you’ve ‘liked’ on Facebook, where you can easily (with a single click) get rid of…
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Global Digital Statistics 2014
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http://www.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014 Here’s the 2014 Global Digital Statistics, Stats & Facts SlideShare presentation from the guys at We Are Social. It features digital stats like: 2.5 Billion People are Online 1.8 Billions are on Social Networks Top Social Networks added 135 Million users in 2013 Facebook now has 1.184 Billion Users It may be 183 pages, but…
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Dumb ways to Die – started as a viral campaign, but is so much more.
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I think most of us would have seen or heard this campaign with a catchy tune called ‘Dumb Ways to Die’. It is all about safety around trains and has been extremely successful not just as a viral campaign but more importantly as a behavioural chance campaign. This is a fantastic case study around how…
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Coke uses technology to create this powerful campaign
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I just found this fantastic new campaign from Coca-Cola. They have used technology is a way that brings together people in a really powerful way. In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative “Small World Machines” provided a…
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Everyone loves winning: how Rydges used gamification to double sales
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BRW reporter Ben Hurley writes this story below that supports what I have been saying about the role a clever use of game ideas and techniques can do to intrinsically motivate an audience. Good on Rydges, this is great example of Gamification. Hotels and resorts group Rydges have extended a campaign using retail gamification start-up,…
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Who gives a crap – Indiegogo success story
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We love a good success story and this is one from a Melbourne based business who has teamed product with a good cause. Posting their clever video on Indiegogo, an international crowdfunding site, they set a goal to raise $50K but instead raised $66,548. Not bad! Their secret – using good humour, a professional video…
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Air New Zealand Team up with the Hobbit
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With the arrival of ‘The Hobbit’ in cinemas, Air New Zealand created this safety announcement in the style of JRR Tolkien’s classic series. We were in New Zealand when the Hobbit was released and travelled back to Sydney on an Air New Zealand flight and saw this safety video. It not only made me want…
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When a viral video is not a viral video!
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This is new from navigation systems TomTom… a take off of some of the top videos that have gone viral this year… Does it work? or is it just a little too lame to go anywhere? I think it is a good attempt but don’t think it will get the cut through that TomTom may…
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Tim Leberecht talks Brand Stories
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Tim gives a great insight with this TED talk about how your brand is what other people say about you when you are not in the room. He says “Hyperconnectivity allows companies to be in that room now, 24/7. They can listen and even join the conversation.” In this talk Tim presents three rules that…