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  • The Seed Story

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    Tanya Heading

    I love TV. Having spent most of my uni nights working late, it is a luxury I haven’t been able to indulge in for some years. In some ways, I have resorted back to the impressionable viewer who absentmindedly hums jingles while cooking dinner. When my flat mate asked me for the 10th time to…

  • Queensland Fertility Group – The Caregiver

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    Belinda Vesey-Brown

    RED-i Design recently designed a new creative campaign for Queensland Fertility Group. RED-i took an innovative angle by basing the new campaign around positioning Queensland Fertility Group as ‘the Caregiver’. The model of ‘the Caregiver’ was a perfect fit as the characteristics correspond closely with the QFG brand values. The Caregiver is compassionate and motivated…

  • 3 Brands Reaping Success by using Social Media for Businesses

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    Belinda Vesey-Brown

    Social media, we all know it. Most of us probably use it on a personal level – Facebook, Twitter, Bebo… It’s an online, interactive, community-building wonder world that’s not a craze; it’s here to stay. Despite the genius of social media sites dissolving the distance of communicating with friends anywhere in the world, what I…

  • No-No or Na-Na

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    Belinda Vesey-Brown

    The season premiere for So You Think You Can Dance has become a launching pad for a new advertising campaign for bananas. Random? Not really. It has been quite cleverly integrated into the theme of the popular television show, using the banana’s rich stores of energy and nutrients as a selling point for dancers. There…

  • Air New Zealand Cougar Campaign

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    Belinda Vesey-Brown

    I know this advert for Air New Zealand’s cut-price website grabaseat.co.nz is pretty un-PC, but it sure is funny. From a marketing perspective I think it works: it was memorable, I was entertained and consequently showed it to my friends. Before this advert Air New Zealand wasn’t even on my radar. It just shows how…

  • TED: Ideas worth spreading

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    Belinda Vesey-Brown

    Want to be inspired? Love learning? I know I certainly do. If you haven’t discovered it already… TED is an amazing non-for-profit – “We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we’re building here a clearinghouse that offers free knowledge and inspiration from the world’s most…

  • B_E_E Clever

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    Belinda Vesey-Brown

    I spied this clever marketing on a series of postcards in an eco store in Bellingen, NSW. B_E_E – ‘Beauty Engineered for Ever’ is a range of cleaning products from New Zealand and these postcards perfectly embodies their drive to be “designed for pleasure, function and the environment”. I just love the way they have…

  • Genius Westfield Facebook Campaign

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    Belinda Vesey-Brown

    I’ve just participated in a very sneaky but very clever marketing campaign for Westfield. Knowing full well that I was giving Westfield the rights to advertise on my Facebook page and post notifications without my permission…basically giving them free reign of my page I still signed up and let the sneaky bandits update my status…

  • Boutique Markets

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    Belinda Vesey-Brown

    Sick of searching for unique items at shopping centres? Want to satisfy your “retail therapy need” elsewhere? The Boutique Markets (formerly known as the Designers Emporium) is perfect for you. It has recently relocated to Portside Wharf in Hamilton, Brisbane and is held on the second Sunday of every month between 8am and 1pm. The…