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  • Find the healthier you…

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    Belinda Vesey-Brown

    The recent re-branding of MBF, HBA and Mutual Community health funds to Bupa Australia has given birth to the TVC of the year! The ‘Find a healthier you’ campaign taps into the emotions of the public by asking, what would you do if you met a healthier version of yourself? The creative approach to the…

  • A bit of Japanese inspiration

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    Belinda Vesey-Brown

    This Japanese promotional campaign caught my eye because it incorporates some timeless graphic design theories, taking inspiration from Bauhaus designers.

  • Take your advertising to your customers

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    Belinda Vesey-Brown

    http://www.youtube.com/watch?v=nJVoYsBym88   Creative thinking needs to be the driving force behind advertising in today’s market. I believe there is a growing trend especially with online advertising to go to where your customers are and engage with them there,  instead of trying to bring your customers to you. This is a compelling campaign that was run…

  • Top 5 Australian Photographers

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    Belinda Vesey-Brown

    Such an art… So much talent required… Something I definitely appreciate. I’d like to share with everyone my top 5 Australian photographers (this was hard to pick!) WEDDINGS: Marcus Bell, Studio Impressions. PORTRAITS: Stephen Walker, Grapeshot Studios.  COMMERCIAL: David Collins, Blackbox Photography. FASHION: “It’s a tie..” Between HenryK AND Georges Antoni.  Who’s your favourite…?  …

  • GRAPHIC DESIGN: NOW IN PRODUCTION

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    Belinda Vesey-Brown

    To all the design enthusiasts out there, if you’re lucky to be in the US before 22 January 2012 make your way to Minneapolis to catch the “Graphic Design: Now in Production” exhibit running at the Walker Art Center. The exhibition explores how the industry has changed over the last decade and particularly how new technology…

  • Jay-Z Decoded – Book Campaign with Bing Maps

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    Belinda Vesey-Brown

    As far as advertising campaigns go this is a great one. Highlighting the power of leverage using a celebrity, the public, technology and innovation. This is what I love about advertising in todays world – technology gives us creative freedom and allows us to interact with a brand in new and interesting ways. Yours in…

  • Carlsberg Cinema Bikers Stunt

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    Belinda Vesey-Brown

    Carlsberg and advertising agency Duval Guillaume put together a brilliant viral commercial, by pulling a prank on unsuspecting movie goers. They filled a cinema with 148 of the baddest biker boys they could find and only left two seats left, smack bang in the middle. The reactions are priceless, as you will see, with some…

  • The handlettered logo

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    Belinda Vesey-Brown

    Somewhere on my travels around the internet last week I stumbled upon this website showcasing the hand-lettered logos from now defunct US department store chains. I adore the modern script that you can imagine being in the 50s and 60s and not out of place on the next series of Mad Men. (Images via Annyas)…

  • Telstra 4G Colour Wave

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    Belinda Vesey-Brown

    http://www.youtube.com/watch?v=DC-WBLUX0rs I recently had the privilege to hear Mark Collis, Director of Brand Creativity and Strategy from Telstra speak about their new 4G Campaign just released. Mark gave us an insight into Telstra’s measured approach to marketing and the importance of striking the right balance between new and old media.  For the 4G launch campaign…