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Archetypes

  • Neuro-marketing – How we define what you are really selling

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    Belinda Vesey-Brown

    We believe marketing is a method and consumer buying behaviour is a science (neuro-marketing). We developed our branding system to combine the two to make marketing a methodology. Our system is based on Swiss psychiatrist Carl Jung’s theory of ‘archetypes’ or brand characters. Archetypes allows us to define the soul of your brand and express…

  • Clients we Love: Vast Furniture & Homewares

    Clients we Love: Vast Furniture & Homewares

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    Brio Group

    We at Brio Group love to take a look back at some of our most cherished clients, and the awesome changes in their brands. Vast Furniture & Homewares is one such client. Vast Furniture & Homewares have been providers of quality, handcrafted timber furniture and culturally inspired homewares for almost 20 years. Yet in the…

  • Sharon Wood’s Emgoddess Empire

    Sharon Wood’s Emgoddess Empire

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    Brio Group

    In the immortal words of Big Kev, we’re excited. We truly love what we do, and nothing gets us going more than meeting clients whose work we’re really excited about. We’ve been known to scare clients with the scale of our ideas and goals for them, but often our visions of grandeur open up possibilities…

  • Brand Archetypes and the US Presidential Primaries

    Brand Archetypes and the US Presidential Primaries

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    Brio Group

    The President of the United States doesn’t have a lot of choice about being a Ruler Brand Archetype. Even the Kings of England have had some lee-way throughout history – to be a Creator, or a Hero, or a Caregiver. But POTUS? His citizens expect him to Rule [1]. Which is just one of the…

  • How Virgin can insult Kanye and Win

    How Virgin can insult Kanye and Win

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    Belinda Vesey-Brown

    If any other Australian airline had told Kanye West to “Eat a bag of d!(& you douche”) the criticism and public condemnation would have been swift and overpowering. But Virgin Australia are smelling of roses. That’s the power of Brand. This week, a staff member at the marketing agency who supports Virgin’s social media strategy…

  • Avoiding Corporate Babble

    Avoiding Corporate Babble

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    Belinda Vesey-Brown

    Fast Company recently released a video providing an amusing  insight into different personalities you might encounter in the workplace (not to mention some great ways to antagonise colleagues). While the lineup included the Gossip, the Uber Introvert, and the Bambi, for us the stand out was Mr. Corporate Speak. As a strategic creative agency, our…

  • Building brands with Archetypes

    Building brands with Archetypes

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    by

    Belinda Vesey-Brown

    If you can build a story around your brand that you can tell at every touch point, your team, current customers and, importantly, future customers will have a clear idea as to what to expect from your product or service. Our strategic approach to brand development involves leveraging logic and emotion, tapping into how a person…