Behaviour Change
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Creativity versus Your Smartphone Addiction
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I recently read this post by Ogilvy’s David Long, espousing the creative benefits of using a pen and notebook over purely digital means. Call me an old fuddy duddy, but I’ve always felt my best work comes from putting pen to paper. Reading David’s first point (“digital is distracting”) I was reminded of this TED…
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Sally Kohn: Don’t like clickbait? Don’t Click. – TEDTalk
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In this 4 minute TEDtalk, Sally Kohn, CNN contributor, columnist and pundit, talks about a though provoking topic that concerns everybody – Media – and what we can all do to influence it. She calls clicking a “public act” that each of us can choose to do or not do to somehow shape what information…
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Exercise = subway ticket
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To promote exercise and the 2014 Olympics, a very special ticket machine has been installed at the Moscow subway station. Instead of accepting money as payment, the high-tech ticket machine only accepted exercise. Riders could receive a free ticket by standing in front of the machine’s camera, and performing 30 squats. The idea is to get people active and amped for…
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Dumb ways to Die – started as a viral campaign, but is so much more.
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I think most of us would have seen or heard this campaign with a catchy tune called ‘Dumb Ways to Die’. It is all about safety around trains and has been extremely successful not just as a viral campaign but more importantly as a behavioural chance campaign. This is a fantastic case study around how…
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Change a behaviour using Gamification
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Since completing my 10 week Gamification course at the end of 2012, I have been tuning into ways we can start to shape the behaviours of the community for the better. Gamification is not a concept I can explain in just a few sentences so I wanted to take the time in this blog post to…