Branding
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Medical Practice Marketing – testing the idea of Minor Trauma Centres
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Let us share with you a campaign we ran to test a Local Government idea that we called Minor Trauma Centres. The images in this post are how we presented the ideas to our client and the thinking behind those ideas. We wanted to share with you the thinking and planning that went in behind…
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Turn Your Customers into Brand Advocates
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A brand advocate is a customer or person who talks favourably about your brand or product and passes on positive word-of-mouth messages about the brand to other people. Brand advocates are great as they build your brand and business, attracting new customers, leading to an increase in sales and revenue. In the marketing world, it’s…
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5 Signs that You Need a New Logo
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A good logo can have a big impact on your business. Sometimes companies get it right the first time (think Nike) and never have to revisit their logo. But more often than not, a logo has to be tweaked or adjusted to keep up with shifts and changes in your business. This is especially true for…
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Clients we Love: Vast Furniture & Homewares
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We at Brio Group love to take a look back at some of our most cherished clients, and the awesome changes in their brands. Vast Furniture & Homewares is one such client. Vast Furniture & Homewares have been providers of quality, handcrafted timber furniture and culturally inspired homewares for almost 20 years. Yet in the…
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Beyond the Brief: Alleviate Insurance
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We had a lot of fun designing some new branding and collateral for our client Alleviate recently. Alleviate offer insurance for entrepreneurs, so not only is there an element of risk implicit, it’s actually encouraged. Coming from an entrepreneurial background themselves, Alleviate champion calculating – not eliminating – risk. As a Jester archetype brand, Alleviate has…
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Sharon Wood’s Emgoddess Empire
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In the immortal words of Big Kev, we’re excited. We truly love what we do, and nothing gets us going more than meeting clients whose work we’re really excited about. We’ve been known to scare clients with the scale of our ideas and goals for them, but often our visions of grandeur open up possibilities…
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The 10 Best David Ogilvy Quotes According to Brio
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David Ogilvy was a pretty smart dude. Often called the father of advertising, he’s responsible for some of the most successful advertising campaigns of all time – success he attributes to his meticulous research into consumer habits. His philosophies on creativity and brand identity are legend, and many believe he is the inspiration for Don…
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Fix Your Website’s Copy (Seriously. Do it Now.)
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As a copywriter, nothing crushes my spirit more than scrolling through the website of a brand purporting to be a Big, Proper Company that’s full of ugly misspellings, errant comas, and awkward dangling modifiers. I fully understand not everyone cares as much as me, but some do. Poorly written copy detracts from your expertise; it…
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Responsive Brands
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The impact on culture and communication with the advent of digital spaces is undeniable. Not only do we now consume material in multiple ways, we now have the autonomy to choose when and why. With these choices comes the hard task of communicating brands in an effective way knowing that these options are growing every year.…