Branding Archives - Page 13 of 26

London commuters meet Lynx’s augmented reality fallen angels

March 24, 2011

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Yesterday I wrote about men’s body wash (Old Spice Campaign), now today I’m turning my attention to men’s deodorant. And with reason … yet again, advertising campaigns are exploring more interactive ways to engage with consumers. This month Lynx and its ad agency BBH launched a campaign that used augmented reality to drop sexy fallen…

Old Spice returns with the new Scent Vacation Campaign

March 23, 2011

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Belinda Vesey-Brown

On the back of the phenomenal success of the Old Spice ‘The Man Your Man Could Smell Like’ Campaign, the dreamy man with the voice is back tantalising the ladies and coaxing them to buy the new Old Spice range as part of the Scent Vacation Campaign. If you were hidden under a rock for…

A campaign to die for: Illamasqua’s ‘Toxic Nature’ colour collection, Autumn 2011

March 22, 2011

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Belinda Vesey-Brown

As a make-up lover (yes, make-up is another addiction of mine!), I am often disappointed by the majority of advertising campaigns the high-end make-up brands deliver into the market space every year. They’re often the same drab looking old ads: a model – or in some cases, a celebrity – perfectly manicured within an inch…

TQ launches Million Dollar Memo campaign to the world

March 20, 2011

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Belinda Vesey-Brown

Businesses around the world will go head to head for a $1 million Queensland travel package in Tourism Queensland’s latest global marketing campaign. Companies and workplaces around the globe would vie for the opportunity to win a luxury Queensland reward as part of the Million Dollar Memo campaign. On Friday 18 March, domestic and international businesses were…

Why do clothes cost what they do?

March 19, 2011

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Belinda Vesey-Brown

Because of my retail background, I was drawn to this story by Jade Warne, featured in the Shop til you drop magazine, which I have temporarily stolen from my daughter, who has never forgiven me for leaving the retail industry. Why do clothes cost what they do? How do you know if the price is…

Coles gets a makeover

March 16, 2011

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Belinda Vesey-Brown

If you’re like me then you absolutely dread Sunday afternoons when it’s time to do the weekly grocery shop. I don’t know what it is but my partner and I just loathe going to our local grocery store – be it Woolies or Coles. We hate it so much that we even tried buying our…

Ben & Jerry’s social media catapult into the Australian market

March 15, 2011

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Belinda Vesey-Brown

Social Media is a buzzing with activity stemming from Ben & Jerry’s latest social media campaign. Remember how our team won a truck load of ice cream last year, well I have asked Rhys Furner, a Digital Marketing Consultant for Reload Media, Brio Group’s digital SEO partner to tell us about their lastest campaign. If…

Facebook could compete with mobile operators new report reveals

March 6, 2011

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Belinda Vesey-Brown

Facebook is shaping up to be a strong competitor to mobile operators that are in danger of underestimating the threat it poses, according to a new report by consultants, Ovum. In Mobile Social Networking: change driver & key players, Ovum states that Facebook is much more than a social network – this is just a starting…

Is your brand a fractal?

March 3, 2011

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Belinda Vesey-Brown

Influenced by Lee’s original blog about fractals, I started to think about how fractals can be used for brands. I came to the conclusion that fractals are a good paradigm / framework to model your brand. The definition of a fractal according to Hyperdictionary is: A rough or fragmented geometric shape that can be subdivided in…