Branding

  • Design your own shoes with Shoes of Prey

    When I signed up for a Small Budget Web Success Seminar with Interactive Minds I saw one of the speakers was Mike Knapp from Shoes of Prey. I thought ‘what a great name’ and got on the old google machine to find out who they were. What I discovered literally made my jaw drop (it…

  • How to grow your fanbase on Facebook

    “How do I grow the fanbase so more people are engaged and have exposure to the brand?” Every Marketer asks themselves this question when they’re working to build a brand through social network sites. First, you need to be clear on the rules for promoting a brand through Facebook. From a marketer’s perspective, we recommend…

  • To goo, or not to goo? That’s Cadbury’s eternal question

    Now I’m not loyal to many brands and chocolate is certainly no exception, but these little guys with their own personalities and quirks have me coming back for more every year – even to the point where I think I should “stock up” because its going to be a long hard year (or roughly 8…

  • They don’t make them like they used to…

    I loved …Paul’s post last week of Back to the Future: a photograph concept. Photographer Irina Werning recreated old childhood photographs, with some very goofy results. This got me thinking – isn’t it great that we live in 2011?! The advertising strategies and fashion in the 70s and 80s is something quite unbelievable, but my…

  • Australian Fashion Week

    From runway shows to red-carpet parties, you can’t beat the glamour of Australia’s biggest fashion weeks. We can be treated to a preview of the autumn/winter collections of Australia’s hottest designers at L’Oreal Melbourne Fashion Festival – the week-long carnival of cutting-edge fashion and culture in March. In May, join the fashionistas flocking to Sydney…

  • Wedding Inspiration at The Lane and Once Wed

    To all of you other there who couldn’t give a rat’s arse about weddings I apologise and suggest you tune out now as I’m about to bore you to tears. But to those who might be planning a wedding or helping someone else do so then hopefully this might help… Well I’ve well and truly…

  • NAB’s social media win: the clever Valentine’s Day tweet

    I think I’m in love. No, not because it’s Valentines Day and love is in the air, but because I’ve just seen the whole roll out of the cheeky PR stunt National Australia Bank (NAB) pulled over the weekend as part of its new campaign. A stunt which the bank timed perfectly with Valentines Day,…

  • Green Social Networking

    Wouldn’t it be ideal to have one central place online to find all of your ‘green’ needs!? Introducing Australia’s ‘The Green Directory‘ where green social networking comes together. Not only can you find green business, products and services but you can catch up on your Green News and also find out what Green Events are…

  • You Can’t Be Serious – my new favourite photographers

    In the midst of planning my wedding I’ve discovered some amazing photographers in Hailey and Andrew Bartholomew – the ridiculously creative duo behind You Can’t Be Serious. Their documentary style photography and film captures the beautiful, raw moments in life – be it a wedding, rolling around in the park or chilling on the beach…