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Branding

  • Using social media to build a brand

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    Belinda Vesey-Brown

    Social Media can be a powerful tool when building a brand and shouldn’t be left out of the marketing mix, in fact I believe it should be considered right from the beginning of the planning and design process. As a starting point I have put together Brio Group‘s tips on integrating social media so it…

  • Social media for business

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    Belinda Vesey-Brown

    Social Media is fast becoming a must-have for every business moving and expanding forward in the online space. Brio Group helps clients with full social media packages and the expertise to maximise social media impact. Businesses are fast learning their presence in social media networks is now an important part of their marketing and communication…

  • Graphic design work experience – a real account at the Brio offices

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    by

    Brio Group

    I just just finished my first semester of uni where I study Applied Design and was about to embark on four months of summer break. After immersed in a full time schedule of schooling since July, coming to an abrupt halt was a little daunting because I had this restless thought that I may slowly…

  • Hahn Super Dry’s ‘Find a Phone’ promotion

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    Belinda Vesey-Brown

    [briotube]http://www.youtube.com/v/mMtKUFrY5PE[/briotube] Hahn Super Dry this week launched an advertising and promotional campaign concept that reminds me of those wonderful golden tickets found in five special Wonka Bars in Willy Wonka and the Chocolate Factory. Hahn’s more adult game of chance is factored around mobile phones hidden in three Super Dry bottles or cans. The lucky…

  • Australia Day in Brisbane

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    Belinda Vesey-Brown

    On Australia Day we come together as a nation to celebrate what’s great about Australia and being Australian. It’s the day to reflect on what we have achieved and what we can be proud of in our great nation. It’s the day for us to re-commit to making Australia an even better place for the…

  • Redesigning a brand

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    Belinda Vesey-Brown

    Redesigning a brand is generally done when a business feels that their positioning is not working in the market. There may be more competition, a product may have been launched unsuccessfully or technology may be driving changes in the marketplace and market share is being lost. Whatever the reason there are six fundamental components to…

  • Social Media – the reporters of the modern age

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    Tanya Heading

    With the flood waters slowing releasing their hold on Brisbane, the city is very slowly stirring back to life. Not only has the event been life changing for young Brisbanites who never saw the fury of the 1974 flood, it’s been a momentous leap forward in the communication sector. Facebook and Twitter faced their biggest…

  • Apps for the uber rich

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    by

    Belinda Vesey-Brown

    your iPad will summon a waiter to top up the drinks.

  • 10 Gadgets that Changed the World in 2010

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    Belinda Vesey-Brown

    Technology makes great strides every year, but in 2010 gadgets brought us much closer to the future of our dreams. Below are 10 devices that changed the world for the better. 1. The Apple iPad Announced in January, only to be mocked about its name, the Apple iPad has silenced its doubters. More than seven…