Contact Us

Branding

  • Kick start 2011 with a Marketing Strategy Plan

    —

    by

    Belinda Vesey-Brown

    Marketing Strategy Plans are an essential part of any business. Brio Group helps clients start the year with a defined marketing plan to give them the edge over their competitors. The key to any marketing strategy is to understand how your brand is positioned in the market. Do you have a strong brand in your…

  • The motivation behind consumers ‘liking’ brands on Facebook

    —

    by

    Belinda Vesey-Brown

    So you’ve got a Facebook Business Page and have attracted some fans (aka ‘likes’), well done, but have you ever wondered what motivates a consumer to ‘like’ brands on Facebook? Understanding the driving factors behind your consumer clicking the ‘like’ button will help your business develop a more effective social media strategy. A new report…

  • Brand and Design for Business Success – how to ask the right questions

    —

    by

    Belinda Vesey-Brown

    As design and brand specialists, the team at Brio Group are accustomed to fielding loads of questions from our clients about their design and communication needs. To help you know the right questions to ask we’ve enlisted managing director Belinda Vesey-Brown to help. Q. When designing for a business’s marketing collateral, what constitutes good design?…

  • Brio Group’s vision is to create vision

    —

    by

    Belinda Vesey-Brown

    Our advertising agency in Brisbane has a vision that can impact our immediate community, but also the greater community. When we rebranded to Brio Group (formally known as RED-i Design) in July 2010, we created not only a new brand and a more strategic business direction, we also created our vision: to give vision to…

  • Nothing but the Best

    —

    by

    Belinda Vesey-Brown

    This is the time of the year when we all like to reflect on the past year’s “great” and “not so great” achievements and make personal changes to help us achieve our new goals next year. Tuesday afternoon was one such time at the Brio HQ when I was both laughing and teary at Belinda’s…

  • Advertising Campaign – How to inform the masses

    —

    by

    Belinda Vesey-Brown

    Creating an advertising campaign that is clear, concise and timely is important especially when you need to get the message out to everyone in a specific demographic. Brio Group worked with Queensland Urban Utilities (QUU) to do just that when they were announced as the new name for water supply and maintenance. On a campaign…

  • YouTube for business

    —

    by

    Belinda Vesey-Brown

    Have you ever considered YouTube as part of your digital marketing mix? It’s free, easy to use, and you can customise your channel to compliment your company’s branding. It’s a proven platform that allows you to share videos to existing and new audiences, integrate video content on your website or Facebook page, and can help…

  • You’re the best chef in the Redlands winner announced

    —

    by

    Belinda Vesey-Brown

    You may remember an article I wrote about the LJ Hooker ‘You’re the best chef in the Redlands‘ competition back in November. The competition, based on a nominate, vote, win premise, drew to a close yesterday resulting in one very lucky winner. Wellington Point local Ainsley Aitcheson was crowned the ‘Best chef in the Redlands’…

  • Spaces Magazine to help creatives live, work and play in inspired surrounds

    —

    by

    Belinda Vesey-Brown

    The popular creative design magazine Frankie has now launched a new magazine project named ‘Spaces – Where creative people live, work and play’. Spaces showcases a fantastic global collection of eclectic interiors. This large format magazine explores the favourite space of photographers, graphic designers, vintage collectors and shop owners. Be inspired by the unique living,…