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  • Gender Stereotype Advertising

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    by

    Belinda Vesey-Brown

    [briotube]http://www.youtube.com/v/NIdrloPF0bU[/briotube] Have you ever noticed, every time you turn on the T.V, go into a store, or look at a newspaper, you are accosted by gender stereotypes? There are children’s Toy Commercials, which never show the fathers.  There are household cleaning product commercials where the woman is fretting over her mother in law coming over,…

  • 5 reasons why custom design impacts social media success

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    Belinda Vesey-Brown

    Social networking sites have become an essential part of a business’s branding strategy and promotional campaigns. Custom designed Facebook, Twitter and YouTube pages not only help your branding, but designed and built right, they can help you meet your social media goals, whether that may be lead generation or gaining more fans. When designing for…

  • Selley’s new TV advert – so simple but so effective

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    Belinda Vesey-Brown

    I just had to share this new advert for Selleys with you all as it’s quite good. It warns men: Don’t leave your wife at home with a tradie.  The ‘Do it yourself, before someone does it for you’ campaign – BWM’s first for Selleys – features a woman flirting with the tradie as he carries…

  • 2010’s best viral videos

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    Belinda Vesey-Brown

    The only kind of “viral” we like to share and experience at Brio, is the viral ad/campaign! With social media taking over a lot of advertising space these days, it’s a given that viral advertising is only growing more popular amongst brands and consumers. Why? Well, the best thing about viral advertising is that it…

  • When Facebook becomes a book

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    Belinda Vesey-Brown

    When Facebook becomes a book from Siavosh Zabeti on Vimeo. I think I’ve become a little obsessed with the digital word lately. I’ve pretty much stopped buying newspapers and magazines and get my fill online. I use my iPhone for my shopping lists and to jot down the epiphanies that come to me in the…

  • Advertising on social networking sites

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    Belinda Vesey-Brown

    It seems that brands are popping up everywhere in paid social media advertising spots lately … brands that I’d consider either buying from, or at least aligning myself with (by ‘liking’ their Facebook page for example). I’m interested in yoga, travel and cult TV shows like Mad Men and Dexter – and like magic, local…

  • 5 helpful press release writing tips

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    Belinda Vesey-Brown

    A poorly written press release can be what stands between getting press and not getting press. It’s important to communicate your news angle clearly and draft your press release professionally – both in content and format. 1. Write like a Journalist Your lead sentence should aim to get across your story angle, start answering the…

  • Form over function in car design

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    Belinda Vesey-Brown

    Vogue came up with Victoria Beckham for the launch, she who was once spiced up, and is now cashed up, and with her own fashion label, to identify the new car as desirable to the target market.

  • Myer Christmas Windows

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    Belinda Vesey-Brown

    Who loves Christmas?  Christmas is that magic time of  year that we all love to hate and every year is upon us before we realise it.  I was in the Brisbane Queen Street Mall this week and noticed the Myer Christmas Windows all alight and alive with beautifully animated characters depicting the classic Christmas story…