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  • LJ Hooker launches new competition series

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    Belinda Vesey-Brown

    LJ Hooker has recently launched the fun, new campaign, You’re the best in the Redlands. The ongoing competition series is hinged on community engagement and operates on a nominate, vote and win basis. It’s hosted by LJ Hooker Cleveland, LJ Hooker Victoria Point and LJ Hooker Redland Bay and rewards locals for simply being themselves.…

  • How to use advertising to create a consumer experience

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    Belinda Vesey-Brown

    We are all very accustomed to traditional advertising methods but I believe we are starting to see a change towards brands creating more of a consumer experience that makes them memorable and standout in a crowded market place. AKQA ran a very clever campaign for VW for the new 2010 GTI which was based around…

  • GetUp launches spoof ANZ Barbara bank ad

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    Belinda Vesey-Brown

    Seems everyone is talking banks at the moment … not necessarily in the positive  point-of-view. Our back pockets seem to be constantly being stretched to the limit, whilst our banking friends reap the rewards. However, the ever-enterprising world of advertising can at least take a humorous viewpoint and we can have a laugh. Have a…

  • The digital revolution: how technology has changed the way we communicate

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    Belinda Vesey-Brown

    The digital revolution and changes to the Australian media landscape have changed the ways we communicate, use technology, and make informed buying decisions. The average Australian internet user spends 17.6 hours per week online1; meanwhile, mobile internet usage has almost doubled in the past year2. How has your business kept up with the digital revolution…

  • Collaborative Consultation

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    Belinda Vesey-Brown

    Collaborative Consultation is a design concept communicated to me at a design workshop I attended on Saturday, 16 October 2010, at the State Library as part of the Icograda Design Week. The workshop was facilitated by Paul Hughes from Lava, a design studio in the Netherlands. The basis of Cooperative Collaboration encourages a design ‘Ecology’…

  • Twitter for Dogs – Puppy Tweets

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    Belinda Vesey-Brown

    Want to know what your pup is up to when you are at work? The world of technology is taking on a futuristic and furry new face. That’s right Twitter for dogs, produced by Mattel, is now available with something called Puppy Tweets.  The new system will allow your dog to send its “thoughts” to…

  • OPTIMISM: Design Week Brisbane IS NOW!

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    Belinda Vesey-Brown

    OPTIMISM: Icograda Design Week Brisbane has hit Brisbane this week. Last week was the warm up week with Unlimited: Designing for the Asia Pacific setting the scene for one of the most exciting Design Conferences to come to Brisbane. The international event is unlikely to be back in Australia, let alone Brisbane, for a very…

  • Fiat 500 at Paris Motor Show

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    Belinda Vesey-Brown

    Remember how I posted a blog about the success of the campaign Fiat ran for the 500,000th Fiat 500 driving people to Facebook? In case you don’t, owners from around the world were encouraged to upload a photo of themselves and a story so the 500,000th Fiat 500 could be wrapped in Fiat owners’ faces.…