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  • Guilt free SHOE shopping

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    Belinda Vesey-Brown

    Wouldn’t you love to own one of these cute pairs of shoes and feel good about the purchase? – For each pair of TOMS shoes purchased a child from around the world in need will also receive a pair of shoes. The philanthropic entrepreneur Blake Mycoskie came up with this ‘one for one’ model while…

  • Longevity of a Catchphrase

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    Belinda Vesey-Brown

    Think just for a second about an ad that is memorable to you. You know the one, the ad with the catchphrase that immediately comes to mind, that always springs up and even gets used in general conversation. One of the most long lasting and memorable catchphrases from television advertising that I can think of…

  • Design Week Brisbane – 17 days to go!

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    Belinda Vesey-Brown

    The Brisbane Design community has really been spoilt this year for design events, and it is all about to climax for the year. In 17 days time the Icograda International Design Week hosted by AGDA starts in Brisbane on 11 October and funnily enough runs for the whole week! This is such an amazing ONCE…

  • Sass and Bide shines at London Fashion Week

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    Belinda Vesey-Brown

    Flying the flag for Australia at this year’s London Fashion Week is Sass and Bide. The brand returned to the city which discovered them back in 1999 when Heidi Middleton and Sarah Jane Clarke sold their designs at West London’s Portobello Markets. Now 11 years later, Sass and Bide launched their Spring/Summer 11 collection at the…

  • I Love Jozi – Advertising Campaign

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    Belinda Vesey-Brown

    [briotube]http://www.youtube.com/v/pNEByJZbONY[/briotube] If you don’t want other people to copy your designs, copy yourself! This is a really clever advertising strategy. Yours in Advertising, Belinda

  • New Twitter experience announced today!

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    Belinda Vesey-Brown

    [briotube]http://www.youtube.com/v/rIpD7hfffQo[/briotube] Big news just in – the Twitter experience is about to change! I’ve just previewed how our Brio Group Twitter account will look under the new Twitter interface, and I cannot wait to explore the entire suite of possibilities when it comes in to full swing in the coming weeks. Twiter promises the new…

  • Got a bit of Spring Valley Fever?

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    Belinda Vesey-Brown

    On Sunday night we saw Schweppes Australia launch a significant multi media campaign for its fruit juice brand Spring Valley entitled ‘Where Spring Comes From’ . The new campaign, by George Patterson Y&R Melbourne, draws on the skills of multi-award winning US based animation house Psyop to deliver a series of executions that capture ‘the…

  • Doritos Make an Ad winner announced!

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    Belinda Vesey-Brown

    [briotube]http://www.youtube.com/v/8bHpp1_I-FA[/briotube] Last night the winner of the Doritos‘ “Make an Ad, Make a Fortune” competition, where consumers were invited to make their own ads, was announced during an ad break on Good News Week on Channel 10. Congratulations to Alex George for his winning ad, the Australian-obsessed ‘Dennis’. The comical ad has scored Alex a…

  • Creative Social Media and a Meerkat!

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    Belinda Vesey-Brown

    Developing a campaign that will be as successful online as it is offline is not always an easy thing to do, especially if you are selling car insurance! It can seem quite dry and boring! But with a bit of creativity British financial company Compare the Market managed to create an extremely successful campaign “Compare…