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  • Meet the woman behind Peppermint Magazine

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    Belinda Vesey-Brown

    Kelley Sheenan from Peppermint Magazine will kick off the Design Institute of Australia’s 2010 Breakfast Series: Bubble & Speak as their first speaker this Thursday 15 July. Kelley comes from a graphic design background, graduating with distinction from Media Design School in Auckland. Initially working for a design/communications company, Kelley and her husband Ben McGill…

  • RED-i Design to unveil new Brand 9th July!

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    Belinda Vesey-Brown

    Unlike other controversial talk of unveilings (yes, we’re referring to you MP Fred Niles who this week introduced a bill to parliament to seek to ban the wearing of the burqa and other face veils in public), here’s an unveiling that’s for the creative good of the community! RED-i Design will unveil our new brand…

  • New BP Logo

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    Belinda Vesey-Brown

    So, after the debacle of the BP oil slick in the Gulf of Mexico recently it was inevitable that us arty type of folks were going to take things into our own hands and give BP some advice! There is an online competition to see who can design the next BP logo. Visit www.logomyway.com I’m…

  • Time’s Top 10 Tech Trends for 2010

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    Belinda Vesey-Brown

    I stumbled upon the Time website the other week (which is fantastic by the way) and found their list of Top 10 Tech Trends for 2010. This list gives a very basic snapshot of some of the amazing applications that are changing the way we live. The list highlights FourSquare, Facebook Connect, Social Games like…

  • Fiat – another great advertising strategy

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    Belinda Vesey-Brown

    Fiat is asking people to picture themselves not in the car but on the car. Fiat is encouraging fans and owners to go to the fiat500.com website to secure their place on the 500,000th car by submitting a photo and story about their love of the model. This milestone model will carry the headshots (including…

  • Brand damage

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    Belinda Vesey-Brown

    If you decide to sponsor an event, wouldn’t it be a smart idea to research, ask and understand exactly what you are signing your business name up for? Obviously Kraft didn’t feel it was very important to ask what was going on at an ‘Australian’ themed circus in Texas, as to be linked with Australia…

  • Dream Big

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    Belinda Vesey-Brown

    I have always loved TED talks (described to me once as Youtube for smart people!), so when we had the opportunity to go to TEDx in Brisbane we applied. Held on the weekend at the State Library it lived up to my high expectations. So many ideas were shared that both Paul and I came…

  • Queensland Fertility Group – The Caregiver

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    Belinda Vesey-Brown

    RED-i Design recently designed a new creative campaign for Queensland Fertility Group. RED-i took an innovative angle by basing the new campaign around positioning Queensland Fertility Group as ‘the Caregiver’. The model of ‘the Caregiver’ was a perfect fit as the characteristics correspond closely with the QFG brand values. The Caregiver is compassionate and motivated…

  • 3 Brands Reaping Success by using Social Media for Businesses

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    Belinda Vesey-Brown

    Social media, we all know it. Most of us probably use it on a personal level – Facebook, Twitter, Bebo… It’s an online, interactive, community-building wonder world that’s not a craze; it’s here to stay. Despite the genius of social media sites dissolving the distance of communicating with friends anywhere in the world, what I…