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  • Air New Zealand Cougar Campaign

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    Belinda Vesey-Brown

    I know this advert for Air New Zealand’s cut-price website grabaseat.co.nz is pretty un-PC, but it sure is funny. From a marketing perspective I think it works: it was memorable, I was entertained and consequently showed it to my friends. Before this advert Air New Zealand wasn’t even on my radar. It just shows how…

  • Golden Globes fashion

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    Belinda Vesey-Brown

    Fashion enthusiasts – including myself – weren’t disappointed with the spectacular frocks on display at the Golden Globes. Despite the rain, Hollywood’s finest showed off their dazzling style on the red carpet. Some of the stunners were Emily Blunt, Toni Collette, Jennifer Aniston, Nicole Kidman, Sandra Bullock, and Penelope Cruz. For a list of the…

  • TED: Ideas worth spreading

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    Belinda Vesey-Brown

    Want to be inspired? Love learning? I know I certainly do. If you haven’t discovered it already… TED is an amazing non-for-profit – “We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we’re building here a clearinghouse that offers free knowledge and inspiration from the world’s most…

  • Annual reports are yum

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    Belinda Vesey-Brown

    I just wanted to share this little gem which shows what amazing things can be achieved when you have a creative agency and an open-minded client. Croatian creative agency Bruketa & Zinić have designed an annual report for food company Podravka, the biggest food company in South-East Europe, that has to be baked in an…

  • B_E_E Clever

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    Belinda Vesey-Brown

    I spied this clever marketing on a series of postcards in an eco store in Bellingen, NSW. B_E_E – ‘Beauty Engineered for Ever’ is a range of cleaning products from New Zealand and these postcards perfectly embodies their drive to be “designed for pleasure, function and the environment”. I just love the way they have…

  • Genius Westfield Facebook Campaign

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    Belinda Vesey-Brown

    I’ve just participated in a very sneaky but very clever marketing campaign for Westfield. Knowing full well that I was giving Westfield the rights to advertise on my Facebook page and post notifications without my permission…basically giving them free reign of my page I still signed up and let the sneaky bandits update my status…

  • Confident Woman – Belinda Vesey-Brown

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    Belinda Vesey-Brown

    Inspirational RED-i Design Principal Designer and regular design-o-saurus blogger Belinda Vesey-Brown now features on the Confident Woman website – Australia’s leading authority on self-confidence and self-esteem. Belinda shares her life experiences and how they have impacted on her view of things. Some of the experiences that have influenced Belinda the most are walking the Kokoda…

  • Boutique Markets

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    Belinda Vesey-Brown

    Sick of searching for unique items at shopping centres? Want to satisfy your “retail therapy need” elsewhere? The Boutique Markets (formerly known as the Designers Emporium) is perfect for you. It has recently relocated to Portside Wharf in Hamilton, Brisbane and is held on the second Sunday of every month between 8am and 1pm. The…

  • New media is an amazing platform

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    Belinda Vesey-Brown

    It is truly amazing what new media can achieve. Once unknown band Sons of Maxwell have been thrust into the international limelight after writing a song about their bad United Airlines experiences. The guitar that was destroyed on the United Airlines flight was a Taylor Guitar, so Taylor Guitars responded with a clip offering their…