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  • Promo Party

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    Belinda Vesey-Brown

    Last weekend I found myself happily involved in mini marketing stint in which I unknowingly promoted a brand I don’t even particularly like. Here’s the recipe for setting up your own small scale marketing exploit. These instructions relate to a Jim Beam promotion, but you can replace the ingredients to suit your preferred brand. Step…

  • Sweet Chops

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    Tanya Heading

    Red-i Design is a dog-friendly workplace – we have regular residents Stella and Luby-Loo, and both of them are always hungry. Whenever lunchtime comes around the dogs tend to linger. This wouldn’t be a problem if I wasn’t so hungry at lunchtime and could share my food – but by this time my tummy is…

  • Social media revolution.

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    Belinda Vesey-Brown

    Social media is taking over! Check out this clip – “Social Media Revolution”. Yours in design, Jorja-saurus.

  • Creativity does wonders…

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    Belinda Vesey-Brown

    “Creativity requires the courage to let go of certainties” – Erich Fromm The boys in this clip – “Ebay Wicked Sick BMX” – show how creativity can do wonders! Check it out. Yours in design, Jorja-saurus.

  • iSnack 2.0

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    Belinda Vesey-Brown

    The result of the Vegemite ‘name me’ competition is out and it is officially and unanimously hated by its Australian customers. Out of the 35,074 suggestions made, apparently ‘iSnack 2.0’ was the best. Dean Robbins, the graphic and web designer who came up with the name, says he was inspired by his love of technology and vegemite.…

  • Know your brand alphabet?

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    Tanya Heading

    I came across a concept recently called “Alphabet Soup”. I had a great time trying to identify a company simply by the first logotype letter in its name. I have adapted it with some of today’s best-known companies. See how many you can name! If you’re stumped, take a peek at the answers. Yours in…

  • QR codes now work in Australia

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    Belinda Vesey-Brown

    I’m sure they’ve been out for a little while now, but I’ve just recently downloaded an app for my iPhone that reads QR codes. These are the square barcodes I wrote about after coming back from Japan in April and seeing them absolutely everywhere. In Australia I’ve only seen a few phone companies using them…

  • Tricky Toblerone!

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    Belinda Vesey-Brown

      It turns out that Toblerone bars are clever as well as yummy! I don’t know if it’s just me, but I have never noticed the hidden message in the logo. I have always presumed that the symbol quite simply represented Matterhorn mountain in the Swiss Alps, but recently, as I chomped away, I happened…

  • Purity or Pubity?

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    Belinda Vesey-Brown

    I was sitting having a quiet drink in front of the fire one cold afternoon while on holidays recently and I was talking to my father in law who was drinking this Cascade Premium Light. Being a graphic designer and a stickler for good typography I was interested to see the treatment of type and…