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Branding

  • Mobile Phones in Japan

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    Belinda Vesey-Brown

    During a recent trip to Japan I discovered how technologically advanced Japanese mobile phones are. Many Japanese phones can listen to the radio and watch TV, can be used as a debit or credit card and swiped through checkout lines or to buy everything from mascara to jet planes. They also can be swiped and…

  • New Woolworths Logo

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    Belinda Vesey-Brown

    The branding for the Australian household name that we have all been brought up with has gone through a transformation and is starting to be rolled out in it’s 700+ stores. Woolworths, known as the ‘Fresh Food People’ is still committed to providing it’s customers with the freshest produce, the best price and the best…

  • Invisible Brands

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    Belinda Vesey-Brown

    Recently I’ve stumbled upon some of Rob Walker’s work in prelude to his new book “Buying In”. In one of his write-ups he talks about invisible badges. According to Walker, badges are signals that suggest a tighter relationship with the brand producer and the brand consumer. Walker observes that people no longer buy stuff to…

  • Blanket Magazine New Issue Out

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    Belinda Vesey-Brown

    The new issue of Blanket magazine has just been posted. Click here to visit the site and download the magazine. Yours in design, Janet-eratops

  • Buffett says brand is the business

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    Belinda Vesey-Brown

    Warren Buffett, the world’s most successful investor, now says that brand is the most important factor in deciding where to invest. The Financial Times on 11 October reports on a recent talk to investors in Germany, where Buffett asked what might be the criteria for deciding whether to buy a company. ‘Traditionally, the first criterion Is a strong…