Contact Us

Branding

  • Tim Leberecht talks Brand Stories

    Tim Leberecht talks Brand Stories

    —

    by

    Belinda Vesey-Brown

    Tim gives a great insight with this TED talk about how your brand is what other people say about you when you are not in the room. He says “Hyperconnectivity allows companies to be in that room now, 24/7. They can listen and even join the conversation.” In this talk Tim presents three rules that…

  • BMW M Presents: The Making of an M Print

    BMW M Presents: The Making of an M Print

    —

    by

    Belinda Vesey-Brown

    Unmatched performance meets another type of one-of-a-kind. Watch the BMW M6 Coupe race from 0 to 60 over paper to create unique autographs for M fans nationwide. Get a behind the scenes look at how Matt Mullins, Chief Driving Instructor of the BMW Performance Driving School, ink, and the BMW M6 Coupe created the M…

  • National Business Name Changes

    National Business Name Changes

    —

    by

    Belinda Vesey-Brown

    This is an important blog from guest blogger Andrew Nicholson (Mullins Lawyers) where he talks about the importance for business owners to understand the difference between what a registered business name provides in comparison to trademark registration. As a business owner myself I know how important it is to ensure all that we are creating…

  • ABC2 launches new ident.

    ABC2 launches new ident.

    —

    by

    Belinda Vesey-Brown

    ABC2 have recently launched a new ident directed by PictureDrift’s Brendan Cook and animation created by Mirage VFX. The hummingbird was basis of the concept and you watch it transform from its natural state into a bright pink. The magic of this transformation happens after the bird eats from a pink flower. Their aim was to add…

  • James Victore: Your Work is a Gift

    —

    by

    Belinda Vesey-Brown

    We have just watched this inspiring video from James Victore where he shares his thoughts on the value of the creative voice. Thanks James, you really have summed up what we have been going on about for years, the importance the of creative thinking. Thank you. Yours in creative thinking, Belinda

  • The magic of communication

    —

    by

    Belinda Vesey-Brown

    With so much technology at our fingertips, the ease in which we communicate is something that many of us take for granted. Our worlds are thrown into chaos and we realise just how dependent we are on technology when our email is down or a mobile phone is lost. Imagine if, until recently, you were…

  • How good is your companies internal culture?

    —

    by

    Belinda Vesey-Brown

    With increasing competition to secure skilled workers what does your business do to get the best staff and keep them? Creating a strong employer brand requires a virtuous circle from external reputation to internal recognition and engagement, and viceversa. Employees need to become empowered to become brand ambassadors. In addition to  the role of employees…

  • The Brand Called You

    —

    by

    Tanya Heading

    According to Tom Peters back in 1997: Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here’s what it takes to be the CEO of Me, Inc. It’s a new brand world… Regardless of age, regardless of position, regardless of the business we happen to…

  • Employer Branding – how Virgin added ‘Virginess’ to Virgin Active

    —

    by

    Belinda Vesey-Brown

    I love employer branding and when done well it can revolutionise Government Departments, large and even small businesses. Always on the look out for businesses doing this well, I was excited to find this fantastic presentation by Elaine J0bson, where she shares the principles on how Virgin successfully took the old Health and Raquet club brand and…