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Branding

  • Trust Me and I’ll Trust You

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    by

    Belinda Vesey-Brown

    I was first introduced to Amanda Mooney through her blog, We Are the Digital Kids. In the time that I have followed her, Amanda has gone from working with Edelman Chicago (including co-founding  Edelman’s global millennial agency 8095) to now working in Shanghai, China managing Eldeman’s digital team. Her insight, understanding and natural submersion in…

  • Christmas Apple iPhone advertising

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    Belinda Vesey-Brown

    http://www.youtube.com/watch?feature=player_embedded&v=5qcmCUsw4EQ I love my iPhone 4 and couldn’t imagine life without it, but after watching this ad, I found myself thinking should I upgrade to the new iPhone 4S. That is the power of this soft sell ad from Apple. It doesn’t mention Siri or iPhone at all in the ad but yet the messages…

  • Pinteresting Brands

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    Belinda Vesey-Brown

      Earlier this year I came across Pinterest – an online  ‘scrap book’ that lets you organise and share images (and now videos) you find on the web. It instantly appealed to me as a ‘digital hoarder / collector / curator’ as a way to visually organise and display ideas for events, work presentations, home…

  • Ultimate Christmas Gift for a Designer…

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    Belinda Vesey-Brown

    OK, I think this would have to be up there with the top gifts for a designer this year! They are Pantone® Christmas Baubles! Very cool! Don’t forget that you can also get Pantone Chairs, Pantone Boxes, Pantone Coffee Mugs and Pantone Wall Stores! You can get them individually (10 colours to choose from) or…

  • Find the healthier you…

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    Belinda Vesey-Brown

    The recent re-branding of MBF, HBA and Mutual Community health funds to Bupa Australia has given birth to the TVC of the year! The ‘Find a healthier you’ campaign taps into the emotions of the public by asking, what would you do if you met a healthier version of yourself? The creative approach to the…

  • Key lessons from Designing for Emotion

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    Belinda Vesey-Brown

    I recently read Aarron Walter’s book Designing for Emotion. Walter is the lead user experience designer for MailChimp where he is the chief responsible for making the online e-mail campaign program’s interfaces more human. As someone fascinated by the psychology of the things we do, I rushed through this book at an eager pace. My…

  • Five ways to use your Instagram photos

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    by

    Belinda Vesey-Brown

    Instagram is a photo-sharing app for the iPhone. It has fast become a way to quickly share bits and pieces of your day using preset filters to give various affects to your photos. Aside from how simple it is to use, the beauty of Instagram (in my opinion) lies in how it can make users…

  • Brio Talks: MiGoals (Now with added giveaway)

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    by

    Belinda Vesey-Brown

      Every year around this time or earlier I begin my search for “the perfect diary” for the new year. I’m one of those old-school kids that still prefers to have a paper diary to organise my life. Despite being a digital strategist Google Calendar just doesn’t cut it or beat writing an appointment in…