Branding

  • The handlettered logo

    Somewhere on my travels around the internet last week I stumbled upon this website showcasing the hand-lettered logos from now defunct US department store chains. I adore the modern script that you can imagine being in the 50s and 60s and not out of place on the next series of Mad Men. (Images via Annyas)…

  • Telstra 4G Colour Wave

    http://www.youtube.com/watch?v=DC-WBLUX0rs I recently had the privilege to hear Mark Collis, Director of Brand Creativity and Strategy from Telstra speak about their new 4G Campaign just released. Mark gave us an insight into Telstra’s measured approach to marketing and the importance of striking the right balance between new and old media.  For the 4G launch campaign…

  • Is this a TV Commercial for Tooheys or Christmas?

    How many times have you watched a TV ad and wondered what it was going to be about? I was very intrigued by the recent Tooheys Extra Dry – Nocturnal Migration ad. I feel a little silly because it wasn’t until the last scene that I realized it was a Tooheys Extra Dry Beer commercial,…

  • Spare Ticket announced as AMI National Finalist

    Ok shameless plug warning! We’re super excited to see our client Spare Ticket announced as a National Finalist for the Australian Marketing Institute’s Awards for Marketing Excellence in the ‘New Brand’ category. We’re up against some ‘stiff’ competition: Warnie’s underwear brand Spinners; Simplot’s Quorn and Queensland winner Mater Mother’s Private Redland; so fingers crossed! The awards are…

  • Brio Reads #1

    Welcome to what we hope will become a regular Friday fixture on Brio Daily – Brio Reads. Each day our team stumble upon the cool, quirky, inspirational and creative online. This is our opportunity to share those finds with you. Enjoy! This week the technology, creative and business worlds lost a true pioneer. Steve Jobs…

  • What is Good Customer Service?

    Good customer service is all about bringing customers back, about sending them away happy – happy enough to pass positive feedback about your business along to others. It is the livelihood of all businesses. Good customer service must be provided to customers before, during and after a purchase or service. You can offer promotions and…

  • Trend spotting: Cinemagraphs

    Where I once saw GIFs flooding my RSS feeder or Tumblr feed, I’m noticing a new breed of image sauntering its way into internet culture. The Cinemagraph looks like a still image on first glance but feature a subtle area of movement. From hair blowing in the breeze, steam from a coffee cup or the…

  • Gruen Planet’s first episode airs tonight

      The Gruen Transfer is my favourite show. Hands down. It’s required reading (or watching) for those in our industry and gives the rest of the world an insight into what we advertisers do each day. So naturally I’m busting with excitement for Gruen Planet which airs tonight on ABC1 at 9pm. Over an eight-week…