Branding

  • Young Talent Time revived

      Young Talent Time is coming back to TV after 24 years. The TV program that shaped my life, and I’m sure, the life of many families, for over 20 years was the creation of host Mr Johnny Young. My daughter Donna was such a huge fan and wanted to sing and dance just like…

  • ‘Anti-endorsement’ – the clever, new marketing tactic

      It’s no secret that our world is full of product placement and celebrity endorsement. Brands pay big bucks to have their products interwoven into TV shows and movies and throw wads of cash at celebrities to wear their gear at public events. Usually things go to plan and the celebrity is a great ambassador…

  • Strategic Branding – Protecting your IP

      The most valuable assets in a business are often the intangibles surrounding reputation, brand and other intellectual property. Often these assets are the point of differentiation between competitors. When we are asked to create a brand for our clients we always advise that the mark/s we create are professionally checked for availability to be…

  • M&M’s – Eat the Hostage Commercial

    Who likes the M&M’s commercials? I think they are the just the cutest and funniest and the recent Hostages M&M’s commercial is no exception. In the Nielsen Top 10 Recalled Ads of the Academy Awards, Feb. 27, 2011, The M&M’s Hostages commercial was in 1st Place. The M&M’s “Hostages” spot has also created the strongest…

  • Miranda Kerr – home for David Jones Colourful Spring/Summer 2011 Fashion Runway Launch

    I just love Fashion and Fashion Parades and the upcoming Spring /Summer season is sure looking great as seen when fashion designers, Camilla, Jets, Kirrily Johnston, Collette Dinnigan, Carla Zampatti Lisa Ho and signature Alex Perry, showcased their newest creations at the David Jones new season launch in front of 400 guests in Sydney last…

  • Semi-Permanent Hits Brisbane This Friday

      Are you one of the lucky ones to score a ticket to Semi-Permanent in Brisbane this Friday? I hope so, because this year’s conference is looking pretty awesome and tickets are sold out! Every year in 8 cities across the world Semi-Permanent showcases the best in graphic design, film, fine art, illustration, web design,…

  • New Lights for Brisbane Festival’s Riverfire

    As the 2011 Brisbane Festival approaches, we look forward to the Riverfire event, a showcase spectacular that signifies the beginning of Brisbane Festival, which this year runs from the 3rd to 24th September. The Brisbane Festival also marks the beginning of Spring. This year’s Riverfire show’s creative director, Tony Assness, who is one of Australia’s…

  • Made In Britain

    Earlier this year a national competition amongst UK university design students was launched to create a logo which could be used as a standard marque to promote products manufactured in the UK. After receiving hundreds of entries, the winning design was by Cynthia Lee from Nottingham University. The 11 finalists can be viewed here on Facebook.…

  • Ultimate Public Tea Party A Huge Success

    On Thursday 30 June 2011 the Brio Group team held the Ultimate Public Tea Party in Brisbane’s Botanic Gardens. We shared 365 cupcakes with the community and raised almost $800 for the Cancer Council as part of Australia’s Biggest Morning Tea. The event celebrated our milestone: donating the equivalent of 365 gifts of sight by…