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  • Why do clothes cost what they do?

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    by

    Belinda Vesey-Brown

    Because of my retail background, I was drawn to this story by Jade Warne, featured in the Shop til you drop magazine, which I have temporarily stolen from my daughter, who has never forgiven me for leaving the retail industry. Why do clothes cost what they do? How do you know if the price is…

  • Equal out the St Paddy’s Day Boozefest with ReelFit!

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    by

    Belinda Vesey-Brown

    Fee diddly dee potatoes! It’s March 17 and St Paddy’s Day and I’m excited! The one day of the year where we celebrate all things Irish – drinking, drinking and well… drinking! But this St Paddy’s Day you can enjoy a night of drinking AND dancing (which might help equal out the drinking) at the…

  • Coles gets a makeover

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    by

    Belinda Vesey-Brown

    If you’re like me then you absolutely dread Sunday afternoons when it’s time to do the weekly grocery shop. I don’t know what it is but my partner and I just loathe going to our local grocery store – be it Woolies or Coles. We hate it so much that we even tried buying our…

  • Designing our environments

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    Belinda Vesey-Brown

    Nothing screams “rubbish day” like row upon row of bleak grey bin bags piled along the curb. But what if we could take those boring (and let’s face it, depressing) bin liners and create art from waste, at least until the rubbish collection truck finally makes its way to the front gates or sidewalks? Well the…

  • Is your brand a fractal?

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    Belinda Vesey-Brown

    Influenced by Lee’s original blog about fractals, I started to think about how fractals can be used for brands. I came to the conclusion that fractals are a good paradigm / framework to model your brand. The definition of a fractal according to Hyperdictionary is: A rough or fragmented geometric shape that can be subdivided in…

  • Design your own shoes with Shoes of Prey

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    Belinda Vesey-Brown

    When I signed up for a Small Budget Web Success Seminar with Interactive Minds I saw one of the speakers was Mike Knapp from Shoes of Prey. I thought ‘what a great name’ and got on the old google machine to find out who they were. What I discovered literally made my jaw drop (it…

  • Online video is the popular advertising choice in 2011

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    by

    Belinda Vesey-Brown

    Online video is certainly on the rise. Did you know that 961 million online videos were watched in October 2010 in Australia alone? According to ComScore, the average viewer watched eight hours of video a month which has made it the fastest growing medium for advertising. In Australian it seems there is a larger market…

  • 14 updates to Facebook Pages & how this will benefit businesses

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    by

    Belinda Vesey-Brown

    Social media for business helps businesses connect with their customers. And now Facebook has announced some exciting new design and functionality changes to Facebook Pages. The changes are intended to improve the customer’s ability to connect with a business. You’ll notice the changes allow a business’s Facebook Page to look very similar to an individual’s…