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  • Gamification: How Games are Transforming Marketing

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    Belinda Vesey-Brown

    Gamificiation: introducing the new buzz word for a marketing direction that takes cues from games.  Gamification in its basic form is introducing the mechanics of games and combining them with technology to deliver a unique brand experience for the consumer. These ideas are starting to be used by savvy marketers as some of the traditional…

  • Sixty Years Strong

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    Belinda Vesey-Brown

    Tonight the Australian Institute of Management (AIM) is celebrating it’s sixtieth year for the Queensland and Northern Territory branches. AIM members from around Queensland and Northern Territory have been invited to come together to share how AIM has helped them work smarter and also discuss how the institute has grown into what it is today.…

  • Made In Britain

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    Belinda Vesey-Brown

    Earlier this year a national competition amongst UK university design students was launched to create a logo which could be used as a standard marque to promote products manufactured in the UK. After receiving hundreds of entries, the winning design was by Cynthia Lee from Nottingham University. The 11 finalists can be viewed here on Facebook.…

  • Ultimate Public Tea Party A Huge Success

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    Belinda Vesey-Brown

    On Thursday 30 June 2011 the Brio Group team held the Ultimate Public Tea Party in Brisbane’s Botanic Gardens. We shared 365 cupcakes with the community and raised almost $800 for the Cancer Council as part of Australia’s Biggest Morning Tea. The event celebrated our milestone: donating the equivalent of 365 gifts of sight by…

  • Embarrassing typo, can you spell Australia?

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    Belinda Vesey-Brown

    I would certainly hope so! Unfortunately, not only the manufacturers in Hong Kong but also, the contractor in Tasmania who outsourced the cloth badges for the Royal Australian Navy uniforms cannot spell Australia! The uniforms were made for Navy officers serving in the Middle East. The badge includes an extra “L” in the word Australian.…

  • My First Month @ Brio Group

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    Belinda Vesey-Brown

    I must admit, the idea of leaving my cozy Editor’s position at a lush bridal publication to embark on an unknown journey in the advertising world was most certainly a hard one… Especially after establishing a name for myself within the wedding industry over the past five years! Come the 15th of July 2011, my…

  • TEDtalk: The hidden power of smiling

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    Belinda Vesey-Brown

    I’m sure you would have heard the expression, “he/she has an infectious smile.” It’s true! A smile can also be referred to as being contagious. I’m not sure either ‘infectious’ or ‘contagious’ creates a positive emotion as they are usually associated with disease! I prefer to think of a smile as ‘inspiring’. What I didn’t…

  • Rebuilding Christchurch NZ, what an opportunity

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    Belinda Vesey-Brown

    After the devastation of the earthquakes in Christchurch New Zealand, there are now a number of opportunities arising that may very well see Christchurch be a new world leader in innovation and sustainability. Although the casualties and mass destruction of infrastructure is of course something that would not be wished upon any community but now…

  • Functional turns decorative

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    Belinda Vesey-Brown

    Check out this fantastically creative fence art designed and produced by Dutch design outfit: Demarkersvan – Lace Fence. Dutch design strikes again!!! Lace Fence have crafted something which was purely functional with a hostile stigma into something aesthetic and decorative while still functional. They have crafted a variety of designs ranging from lace florals to…